How to sell upper-funnel campaigns to performance-driven clients
A 28% lift in brand searches wasn't enough. See how a measurement shift convinced a skeptical retailer to fund upper-funnel campaigns.
Topic: YouTube
Why Google’s YouTube push matters for your search strategy
Your best-performing search campaigns can't capture demand that doesn't exist. Here's why investing beyond the bottom of the funnel matters.
How to measure the full value of paid media beyond ROAS
Account for overlooked revenue, improve bidding with weighted conversions, and measure brand lift to strengthen the case for your ad spend.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
YouTube description updates linked to 359% rise in AI retrievals
Experiment finds that revised video descriptions outperformed unchanged videos in Google AI Overviews and AI Mode.
Top five online reputation tools (Tried & tested)
Discover the 5 best online reputation tools to track mentions, manage reviews, and keep listings accurate—so you can protect your brand 24/7.
Vibe marketing: Hype, reality, and real case studies
Vibe marketing explained with proof. Real case studies, real wins, and the pitfalls marketers hit when AI workflows don’t deliver.
How to use Google Ads attributed branded searches to measure brand impact
Campaign data reveals which creatives and audiences drive branded searches, how to interpret the results, and where the metric falls short.
The quiet click: Why people read AI answers and click anyway
Organic clicks are taking longer to earn. New data shows why content depth, third-party visibility, and trust matter more to SEO.
Google AI Overviews are pushing News Boxes out of search results: Study
News Box-only SERPs fell from 75% to 34% in 11 months, raising new concerns about publishers' visibility in Google Search.
49 AWESOME video marketing statistics
Looking for up-to-date video marketing statistics? This list of new, current stats has you covered.
Semrush confirms ‘poisoned’ Google results are impacting SEO tools
SEO platforms have reported inaccurate Google rankings since September and continue to investigate the issue and adjust data collection.
YouTube community tab
A complete guide to YouTube’s new Community Tab.
How to film a YouTube video
Step-by-step guide to filming YouTube videos that look (and sound) great. Includes equipment recommendations.
Google launches Display & Video 360 API v5 in public beta
Google's DV360 API v5 beta adds new targeting controls, Digital Out of Home support and updated audience management capabilities.
Google Ads adds new image and video sourcing options to Performance Max
Google Ads is automatically sourcing up to 10 videos for PMax campaigns, giving advertisers more creative options but requiring careful oversight.
17 ways to get more traffic to your blog
17 actionable ways to get traffic to your blog using a variety of content marketing, social media and email marketing techniques.
How to create quality SEO content (the QRIES approach)
Learn to create engaging SEO content with the QRIES framework: a proven system for higher rankings and better reader engagement.
26 fascinating influencer marketing statistics
26 key influencer marketing stats to keep an eye on for 2026 and beyond.
15 online review and reputation management statistics
Explore key online review statistics, top platforms, and the impact of fake reviews on buying decisions.
Affiliate marketing: Tips, tricks, and best practices for 2026
Learn everything you need to know about affiliate marketing: how to get started, how to manage affiliate campaigns, and more.
3 ways to spend Q4 budget on AI search (and prove it worked by February)
Stop funding campaigns that disappear when spending ends. Build lasting capabilities, measure gains, and enter 2027 with results to show.
Generative Engine Optimization (GEO): What It Is & How to Do It
A comprehensive guide to generative engine optimization, covering strategy, structure, metrics, and how AI discovery really works.
5 underrated tools to boost your B2B PPC performance in 2027
Explore tools for AI-powered analysis, attribution, creative insights, and campaign management, plus emerging options worth watching.
33 top digital marketing tools for every budget
We share 33 effective digital marketing tools for every budget. We've grouped tools by the strategies, channels, and purposes they serve.
How much does Google Ads cost? (2026 data + insights)
Compare CPCs across 10 industries, pick a starter budget, and use our checklist to lower spend and improve ROI.
How to build topical authority in the AI search era (Seven steps)
Learn the 7-step Topical Authority Pyramid to make search engines and LLMs confidently associate your brand with your niche.
Six-step essential guide to choosing keywords
How do you choose the best keyword for SEO? This step-by-step guide has you covered.
How to measure Google Demand Gen against the right goals
Set meaningful KPIs, align creative with campaign goals, and use clearer reporting to evaluate your upper-funnel Google Ads investment.
How to become an SEO expert
Want to become an SEO specialist? This guide will teach you all about SEO certifications, learning frameworks, different approaches, and emerging trends in the SEO industry.
Video marketing: The definitive guide
Need help with video marketing? Learn how to get started creating video content that actually ranks and resonates with your audience.
Google Ads API v26 launches with Search Lift measurement and new campaign controls
Google Ads API v26 adds Search Lift measurement, new Performance Max features and a faster twice-monthly release schedule.
Monetize with YouTube ads
This comprehensive guide covers how ads on YouTube work, how to make more money from ads, and how to become eligible for the YouTube Partner Program.
Google Ads introduces channel prioritization and budget allocation controls
Google Ads is introducing new channel prioritization and budget allocation controls, giving advertisers more flexibility over campaign spending.
Organic growth in ecommerce in 2027
Build an ecommerce growth loop that connects AI shopping recommendations, conversion, packaging, customer retention, and brand recognition.
Killer YouTube video description template
Free YouTube description template to help increase your YouTube video views and drive traffic back to your site.
I tested six AI content tools: These are the ones worth using
We’ve tested 20+ AI writer tools and narrowed our recommendations down to 6 of the best.
Google Ads API moves to twice-monthly releases starting with v26
Google Ads API is moving to twice-monthly releases, giving developers faster access to new features without increasing migration requirements.
Google Ads gives Demand Gen advertisers a way to keep Lookalike targeting restrictions
Google Ads is shifting Demand Gen Lookalike audiences toward AI-driven targeting while preserving stricter controls as an option.
Channel icon: How to stand out in YouTube search results
What’s a channel icon? And what should you use for your channel icon? This guide answers these questions (and more).