Wolfram Alpha Is Already Monetizing Search Results


Have a look at an Internet first: “computational knowledge ads” on Wolfram Alpha. (We can’t call them “search ads” if it’s not a search engine, now can we?)

Gary Price tipped us to the presence of an ad for Lenovo’s ThinkPad appearing on what appears to be mainly math-related queries. The screenshot above is from a search for “pi”. At first, the ad only appears as the small box in the right-side column; when you mouseover the ad, the larger pop-over ad appears. I should mention that the ad only appeared the first time I ran the query.

In its FAQS, Wolfram Alpha talks about accepting advertising:

Does Wolfram|Alpha accept advertising?

At present, Wolfram|Alpha is concentrating on major corporate sponsorships. In the future, there may be opportunities for more targeted advertising. Contact us for information.

It’s anyone’s guess what ads on Wolfram Alpha are selling for, but having a major sponsor within days of launch? That’s priceless.

Related Topics: Channel: Consumer | Top News | Wolfram Alpha


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://www.accountantwebsmiths.co.uk leoludwig


    Searching for exchange rates (EUR/GBP) also shows another sponsor from time to time (Scottrade.com). So that’s 2 already (the only 2 we’ve been able to identify so far).


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