Users behave differently in AI Overviews vs. AI Mode
New clickstream data shows AI Overviews reshape user behavior, from reverse scrolling to longer SERP evaluation across search intents.
Topic: Lenovo
The funnel query pathway: A framework for measuring AI visibility
Traditional SEO metrics break in AI environments. Here’s a new model for tracking visibility across search, assistants, and agents.
6 easy ways to adapt your SEO strategy for stronger AI visibility
AI hasn’t replaced Google Search, but LLMs are here to stay. Brands that work AI optimization into their strategy now will get ahead.
Understanding local search intent
What role does local intent play in Google SERPs?
5 ways to scale global search management
Here’s how consistent reporting, centralized SEO development and shared templates reduce friction and improve performance across markets.
Reddit unveils new Conversation Ads
Reddit announces a major revision to its conversation page ads, including a new premium ad placement within discussion threads.
This day in search marketing history: March 14
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
The next best thing to in-person marketing events and data storytelling; Tuesday’s daily brief
Plus, Facebook ads reach grew by 30% worldwide during the pandemic
SearchCap: Google mobile speed update, Lenovo debuts Google Assistant, Google deadlines & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 easy ways to multiply your conversions Jul 27, 2018 by Digital Marketing Depot Ask marketers what their goals are, and one of the first things they will say is to […]
Lenovo debuts Smart Displays featuring Google Assistant
Combining a tablet-like display with a high-quality speaker, the Lenovo Smart Display incorporates Google Assistant into an interactive screen for a richer visual experience.
Google Assistant takes center stage at I/O, search takes a back seat
Search only mentioned twice in a nearly two-hour keynote that saw a long list of announcements.
It’s Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystem
Google and Amazon both announce new device partnerships; the Google Assistant will be on new "smart display" devices, more TVs, speakers and in cars.
SearchCap: AdWords keyword bids suggest, SEO vs PPC & auditing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 critical areas to consider when performing AdWords auditsMay 12, 2017 by Matt Umbro AdWords audits are a great way to win business and check on the health of an account, […]
iProspect, Razorfish, Wolfgang Digital earn multiple wins at 2016 Landy Awards
For iProspect, it's the second straight year with multiple awards as Search Engine Land again honors the best in search marketing.
SearchCap: Apple news, successful PPC managers & technical SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple brings Siri to Mac, new exposure for non-Google search engines Jun 13, 2016 by Danny Sullivan Soon, you will finally be able to search the web from your Mac desktop […]
SearchCap: Google & Hillary Clinton, SEO URLs & AdWords explained
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Autocomplete does not favor any candidate or causeJun 10, 2016 by Barry Schwartz Google public relations and Matt Cutts come out to call the allegations that Google altered their search […]
Google to showcase Project Tango indoor mapping and VR/AR platform at Google I/O
Google's ambitious Tango initiative brings the digital and physical worlds even closer together.
SearchCap: Google Penalty, Yandex Actions & Google Shopping
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: For Some Broad Queries, Google Shopping Showing Top Categories On Mobile, Not PLAsNov 23, 2015 by Ginny Marvin The new mobile experience is among the updates released before the holiday shopping […]
Google Suggesting Firefox Users Change Their Search Engine & Home Page
Yahoo won the deal to be the default search engine in Firefox in November; now after losing some search share, Google's fighting back.
SearchCap: Recapping Google’s “Step Inside AdWords” News Event
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Marketers: Keep Calm, Carry On Everybody loves progress, but nobody likes change. This adage is particularly true any time Google announces major upgrades to AdWords. If recent comments on Twitter […]
SearchCap: The Day In Search, January 30, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Q4 2013 Earnings Report $16.86 Billion In Revenues Google announced fourth-quarter 2013 earnings today. Google’s revenue targets beat estimates, while their earnings-per-share did not. Google had revenues of $16.86 billion […]
Marketers Root For Expanded Opportunities Represented By Google+
Marketers have had a close eye on the launch of Google+, and what I’m hearing at this point is similar to what I once heard about Bing. In short, it’s great to have a potential competitor to the behemoth in the space (Facebook, in this case), but how important Google+ becomes to marketers will depend […]
Covario: Consumer Electronics Marketers Take Q4 Paid Search Boom Overseas
Holiday shopping for consumer electronics is starting earlier than ever in the Americas, according to new research released by Covario, a search marketing agency that works with large global clients such as Intel, Lenovo, Research In Motion and Adobe. Covario found that, among its tech and consumer electronics clients in the Americas, paid search spending […]
Dell: We’ll Be “One Of The Leaders” With ChromeOS, Android
Dell, which already has Android-based smartphones in China, will reportedly be releasing a ChromeOS “laptop” in the not-too-distant future. That future is likely “holiday 2010,” when the first ChromeOS netbooks/laptops in general will be out. Dell says it wants to be “one of the leaders” with Android and Chrome devices. The previously announced ChromeOS hardware […]
Google Trying To Remain In China, Even If Search Engine Doesn’t
Last week on Google’s Q4 earnings call Google CEO Eric Schmidt seemed to “walk back” some of Google’s prior strong statements about leaving China if it cannot operate in an unfiltered way there. In response to a financial analyst question he said the following: We have made a strong statement we wish to remain in […]
Ecommerce Usability Showdown: Affiliate VS. Merchants
According to Google, affiliates provide such a road-rage-awful experience that they deserved to be kicked out of AdWords en masse. My experience shopping for a new laptop for my dad during Boxing Week more than proved that status as an affiliate site hardly determines usability, and that merchants sin liberally against the commandments of user […]
Reflections On Chrome OS From A Consumer Perspective
Google hosted something of a formal “status update” on Chrome the operating system in Mountain View on Thursday. There we discovered the company is open-sourcing the code. We also found out it’s intended as a netbook OS (for now) and that Google is working with several hardware partners to create a better netbook experience (full-sized […]
Google OS Reactions: The Positive, Negative & The Paranoid
Late yesterday Google announced (or finally admitted) that it had developed an operating system, called Chrome OS, not to be confused, exactly, with the related Chrome browser. Everyone and their grandmother seems to have an opinion about it. Here’s a sampling of the reaction, positive, negative and in-between: The fans, boosters and generally positive takes: […]
Focus Group Study Offers Good & Bad News For Bing
TechCrunch yesterday reported on the results of a focus group conducted by NY design firm Catalyst Group comparing usability on Bing and Google. The study showed that in many instances Bing was preferred but that users already familiar and comfortable with Google would likely stay with Google. What’s partly interesting about this is that the […]
SearchCap: The Day In Search, May 19, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo: We’re Moving From Web Of Pages To Web Of Objects Yahoo held a search event today in San Francisco at which the company connected the dots among a number of […]
Wolfram Alpha Is Already Monetizing Search Results
Have a look at an Internet first: “computational knowledge ads” on Wolfram Alpha. (We can’t call them “search ads” if it’s not a search engine, now can we?) Gary Price tipped us to the presence of an ad for Lenovo’s ThinkPad appearing on what appears to be mainly math-related queries. The screenshot above is from […]
Microsoft Cashback Comes to the MSN Toolbar
Although I don’t personally use it I’m a fan of Microsoft’s Cashback. That sounds like a contradiction I know. But I thought it was a very clever consumer-advertiser proposition when it launched in May of last year. It gives advertisers a way to stand out in search results* (and only pay if there’s a sale) […]
Kogan ‘Indefinitely’ Delays Android Phone Launch
Austrialian electronics maker Kogan Technologies has said it is “indefinitely” delaying what was an imminent launch of the second Android phone in Australia, because of technology compatibility issues. According to the Kogan Blog: The Agora did reach a very late stage of development. Manufacturing had commenced and it was a matter of days from being […]
Deal Puts Microsoft Live Search On Dell Computers, Verizon Phones — Will It Help?
Tonight at CES Microsoft CEO Steve Ballmer made several announcements during his keynote address. In addition to a preview of the Windows 7 OS, Ballmer announced high-profile distribution deals for Live Search. We were unable to write about the deals earlier today due to an embargo. However, we covered a Reuters report that was issued […]
Microsoft Wins Deal For Live Search To Be Default On HP Computers
For all the excitement about Microsoft Live Search Cashback, I think a new announcement out today is far more important to Live Search’s potential growth. It will be the default search engine on Hewlett-Packard computers sold in North America beginning in January 2009, winning the deal from Yahoo. HP is currently the world’s largest PC […]
Taking On ARF, Engagement, Interruptive Advertising… And Whatever Else You’ve Got!
In 2005, The Advertising Research Foundation (ARF), through their MI4 Initiative, decided to embark on the Quixotic quest of defining engagement. The impetus was finding a more appropriate and applicable metric that could stretch across the rapidly expanding number of channels that were exploding through digital delivery. So, the good folks at ARF assembled a […]
AOL Introduces ‘Platform A’: Integrated Ad Targeting
AOL has moved its corporate headquarters to New York to be at the center of the U.S. ad and media universe and has introduced what it’s calling “Platform A,” an integrated ad buying platform and network that the company says has broader reach than any other today. Advertising.com and some of the more recent AOL […]
Google, Yahoo, Microsoft, Intel & Others Join Greener Computing Effort
Google announced that it and many other computer and Internet heavyweights have joined together in the global Climate Savers computing initiative launched by the World Wildlife Federation. The idea is to improve the efficiency of computer hardware and data centers so that they require less power and give off less heat. Here’s the Google Blog […]
Microsoft Inks Distribution Deal With Lenovo
Buyers of Lenovo computers, including ThinkPad notebooks, ThinkCentre desktops, Lenovo 3000 PCs and Lenovo-brand PCs available in China will soon have Windows Live software and and Windows Live Toolbar preinstalled on their machines. This is a minor coup for Microsoft. Lenovo computers (many branded with the IBM logo) previously shipped with the Google Desktop and […]
Powerset Licenses Xerox PARC Natural Language Tech
Both VentureBeat and the New York Times are out today with an update on Powerset, which has won the rights to natural language search technology from Xerox PARC that it hopes will make it into the new Google, when Powerset finally launches. VentureBeat also gives us news of at least one person from Yahoo now […]