Yahoo Gemini launches retargeting for search and native ads in US

By Ginny Marvin

Published: May 9, 2016 at 5:15 pm

After several months of testing with more than 100 advertisers, Yahoo has launched custom audience targeting for search and native image and video ads on Yahoo Gemini in the US.

Yahoo first announced custom audience targeting in September and has been testing it with advertisers since January. Advertisers can retarget site visitors — segmented by page visited or action taken — or import app customer lists for retargeting using mobile advertiser IDs.

Audience creation in Gemini is fairly straightforward. From the Tools tab, click Custom Audience to set up an audience of past site visitors or app customers.

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Behavioral retargeting Gemini Native advertising Online advertising Search advertising United States Yahoo!

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About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.