Microsoft expands Audience Ads eligibility for cryptocurrency exchanges
Microsoft is opening more premium ad inventory to cryptocurrency advertisers while maintaining existing compliance requirements.
Topic: Native advertising
Google tightens verification for lawyers in Local Services Ads
Google's new ID verification requirement for lawyers using LSAs aims to combat fraud but may pose challenges for some businesses.
Reminder: New Google Search reputation abuse policy starts soon
Google's new Search spam policy related to reputation abuse (or parasite SEO) will take effect in just a few days, after May 5.
Report: Perplexity plans to sell ads
Perplexity believes generative AI will eventually help it build even better targeting for advertisers to bid on high-value traffic.
Reddit launches new ad format that closely resembles user posts
Free-form ads have been designed to boost engagement by enabling advertisers to easily interact with users.
LinkedIn now allows brands to sponsor any organic post
Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees.
Where PPC ads appear
Paid search ads appear on search engine results pages. Display ads appear on websites, apps, and social media platforms. Here’s an overview of all the different pay-per-click (PPC) ad formats and where you can find them. Text ads Text ads can be found at the top and bottom of search results pages, on desktop and […]
Reddit launches new Conversation Placement ad formats
Carousel Ads and Product Ads are now globally accessible to all advertisers.
Yahoo now has a 25% stake in Taboola
Taboola revenues are reportedly declining, which they attribute partly to weakness in the digital advertising market.
The Microsoft Audience Network expands to 18 new markets
Advertisers can now reach more audiences in Europe, Central and South America.
Video and vertical-based product ads pilots arrive on Microsoft Audience Network
Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements.
Microsoft Advertising offers free stock images for Audience ads
A new partnership with Shutterstock opens up the stock image library to advertisers.
New native Discovery ad campaigns from Google monetize Discover feed for first time
Discovery campaigns run across YouTube home feed, Gmail social and promotions tabs and Google Discover feed. The company says 800 million people now use Discover monthly.
Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live
The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon.
SMX Overtime: What really matters for SEO success
SEO expert Lily Ray offers advice on how small websites can build credibility, why depth above breadth is a good philosophy and the reason ad transparency is important.
Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal
The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL search inventory.
Quora unveils new Promoted Answers ad unit
The Promoted Answers unit has the same targeting options as the platform's other ad formats.
Native ad test in Google Discover feeds gets a new look
The ads reflect the new design of Google Discover, previously known as Google Feed.
More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data
How it works and what makes MSAN different from other ad networks
Microsoft launches new audience network, ‘Audience Ads’ at Bing Partner Summit
New display network combines search signals, Microsoft’s AI assets and its audience graph, which includes LinkedIn.
Online Advertising Glossary
Welcome to our Online Advertising Glossary. Use it to cut through the jargon (and keep ahead of the competition).
SearchCap: Fake news, Google date bug & Bing Partners
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Partner Program expands to agencies and technology partners, rolling out to more marketsNov 15, 2016 by Ginny Marvin Customers that meet certain engagement criteria can become eligible for program benefits. […]
Native advertising, the new marketing workhorse
Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to 0.17 percent, according to Google. In contrast, native ads enjoy much higher CTR and […]
Community Marketing 101
Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that previously took place in the depths of Usenet are now emerging on Reddit. In a matter of seconds, you can find massive online communities dedicated to everything from astrophysics to Zen. As a marketer, it’s […]
Bing Ads Editor now supports custom ad copy for native ads on MSN.com
Bing’s latest version of its desktop editor tool, Bing Ads Editor 11.2, supports custom copy development for native ads. Instead of creating one ad to be served in search and native ad placements, advertisers can now create ads specific to native placements on MSN.com in bulk using the tool. “Native ads perform better when they explain benefits and […]
Google expanded text ads are live, and device bidding & responsive ads for native roll out
Standard text ads will no longer be accepted as of October 26.
Yahoo Gemini launches retargeting for search and native ads in US
Audience retargeting capabilities include site visitors and app customers.
Bing Native Ads Rollout Gains Steam: Support Coming To Bing Ads Editor
Bing native ads extend the reach of search ads to MSN.com
SearchCap: Google Core Ranking Update, Panda Algorithm Now A Core Signal & TV Influence
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Panda Is Now Part Of Google’s Core Ranking Signals Jan 12, 2016 by Barry Schwartz Say goodbye to the typical Google Panda updates. Panda is now baked into Google’s core […]
After FTC Guidelines, Ad Demarcations In Search Engine Results Have Become More Muted
A new survey of how the search engines treat ads from organic listings.
Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing
The company's foray into native advertising will harness intent signals from Bing Ads.
SearchCap: Google AdWords Automatic Item Updates, Google Smartphone Icons & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Introduces Automatic Item Updates For PLAs Up to now, Google has systematically disapproved product listing ads when retailers had price or inventory variances between their product feed and the microdata […]
Must-See SMX East Keynote: Jonah Peretti, Founder & CEO Of BuzzFeed
Everyone likes to talk about creating buzz, but few have mastered the art of making content go viral like Jonah Peretti. He’s the founder of BuzzFeed, the wildly popular social news and entertainment website that has scored huge successes with quizzes, listicles and even long-form content. Peretti also co-founded the Huffington Post, and is well-known […]
SearchCap: Canada Orders Google Content Removals, Amazon Fire Phone & Bing Ads Landscape Estimator
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Product Feed Specs Going Live Sept. 30, Including A Mobile Landing Page Attribute If you’re running Google Product Listing Ads, it’s time to revisit your feed. Google has updated […]
SearchCap: Google PayDay Loan 3.0, Bing Ads URL Tagging & World Cup Fever
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launching Payday Loan Algorithm 3.0 Targeting Spammy Queries This Week Google’s head of web spam, Matt Cutts, announced at SMX Advanced tonight that the third version of PayDay Loan algorithm […]
SearchCap: The Day In Search, March 11, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search App Gets iOS 7 Design Upgrade & More Yahoo has pushed out a new update to their iOS Yahoo Search app in the Apple App Store. The new update […]
SearchCap: The Day In Search, November 21, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Integrates TripAdvisor Tools, Content Into Search Results Travel site TripAdvisor made two Microsoft-related announcements today. The company announced a Windows 8.1 app. But more significantly TripAdvisor and Bing are now […]
Matt Cutts At Pubcon 2013: Moonshots, Machine Learning & The Future Of Google Search
This morning, the head of Google’s webspam team Matt Cutts gave a keynote speech at Pubcon in Las Vegas. The keynote comes on the heels of a scathing day — 1 keynote from Jason Calacanis, who said that Google rules everything, that they were essentially evil. On Twitter yesterday, Matt asked if Jason wanted the […]
SearchCap: The Day In Search, July 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Agrees To Settle Lawsuit Over Passing Search Queries To Third Parties Google has agreed to settle a class-action lawsuit that stems from two searchers accusing the company of sharing their […]
SearchCap: The Day In Search, June 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments It shouldn’t come as a surprise that Microsoft is adjusting the Bing Ads platform to play nicely with AdWords […]