Your Small Web Site Not Ranking Well In Google? Matt Cutts Wants To Know About It.

matt-cutts-2012Google’s head of search spam, Matt Cutts, asked last night via Twitter for webmasters and SEOs to fill out a survey on the topic of small sites and Google rankings.

Matt Cutts asked “if there’s a small website that you think should be doing better in Google, tell us more here. The form makes it clear that filling out this form will not impact the ranking of the site submitted. The form reads:

Google would like to hear feedback about small but high-quality websites that could do better in our search results. To be clear, we’re just collecting feedback at this point; for example, don’t expect this survey to affect any site’s ranking.

The form collects two pieces of information:

(1) The name and URL of the small site you think should rank well.

(2) Why do you think that small site should rank better?

So, if you have a small site and think it should rank better, make sure to tell Google about it over here.

Here is the tweet from Matt:

 

Related Topics: Google: SEO | Top News

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Rey

    I filled out the survey form they released last week asking for feedback on search policies/algorithm and mentioned the issue with big brands dominating page 1 and small brands never being able to make it up because of lack of resources and budget. Good to see that they are taking feedback seriously and taking it a step further by asking for specific examples! Hope that the days of big brands dominating page 1 will be over soon and all businesses will be able to compete based on merit and not on brand.

  • Pat Grady

    Nice move, late, but nice to see.

  • http://www.LeadDiscovery.com/ Jerry Nordstrom

    Difficult to suggest just one site. What I come across that seems to be out of balance:

    Search is dominated by the big directories, news sites and corporations. The diversity of search results has diminished dramatically over the past 6 years.

    Local search (without using brand name searches):
    Same company shows up in organic, in local results, and then the remaining results they are featured in Yellowpages, Whitepages, Yelp etc. Often local results list the same business 3 or more times once for each location. If you name your business differently with Inc, LLC or other variations you can get a listing for each. Many companies also create multiple Adwords accounts and dominate 80% of the first 5 listings. Local results are frequently gamed.

  • https://plus.google.com/104416249503115298326/about Treathyl FOX

    Fantastic! I’m glad for any constructive geek help I can get! My inhouse IT staff consists of me, me, and me and they don’t know a whole lot! Occasionally, I may ask my daughter who knows a little something for her help. Her solution is most often: Mom! Just wipe everything and start over!! :)

  • Art Bob

    that’s the first time they act naturally themselves. they shout “be normal, do not think about us too much”, but give better serps for totally google orientated websites and forget user orientated ones. they have to focus on that more, imho

  • http://www.kyleeggleston.com/ Kyle Eggleston

    I love you Matt, but I’m sick of having to give feedback to Google about their own SERP’s. Abusing anchor text, copyright infringements, paid links…… you leave this up to US to report to you??? We are doing your job.

    It’s becoming more obvious that the Panda and Penguin updates were not thought out well enough or just not executed properly.

    I would die a happy man if you would state that Panda/Penguin was a colossal oversight, at the least. Maybe then you’ll earn my confidence back and I’ll start helping Google again with the data points you need.

  • Durant Imboden

    You’re overthinking this. They’re conducting a survey. Participation in the survey is voluntary. If you choose not to participate, it’s unlikely that your input will be missed, but you might be missing out on an opportunity (however small) to influence the direction of Google’s search results.

  • http://www.kyleeggleston.com/ Kyle Eggleston

    The survey is clearly a way for Google to gather data points about how their algorithm updates have failed… in this case, how they failed the small guy.

    If I’m over-thinking this, then Google’s spam team was under-thinking it. The Google updates were intended to level out the playing field and make ranking more fair. It didn’t do this… it just replaced the playing field with other low quality sites. In my opinion, the update was a failure, more or less. Now Google is reaching out to the community to “fix it”. At least, that’s the message I get when I read between the lines.

    P.S. By all means, submit your feedback to Google. I want to see this Panda/Penguin update either reverted or reformed.

  • http://www.linkedin.com/in/chrissanfilippo Chris Sanfilippo

    If I submit my small business site, I bet Google will mail me a Google Adwords coupon! Isn’t that what they want small sites to do anyways? Invest in PPC not SEO?

  • http://www.dainbinder.com/ Dain Binder

    FYI. You can submit the form more than one; not limited to just one suggestion.

  • Elvina

    Hi, its really good.

    http://www.homedecortips.com.au

  • http://www.autopten.com/ John McCheap

    I couldn’t agree more.

  • Geeklytics

    Yes, Agree! I think Google is bringing the model towards the be paid search only, where you will be ranked if you have paid. Many small companies like mine cannot invest money in to PPC and thus spent more time in knowledge and understanding of SEO to optimize the website.

  • http://www.DesignA.ws/ Design A

    Filled out the survey with a recent SEO issue. Fingers crossed that @mattcutts can help!

  • http://cmsreport.com Bryan Ruby

    How is “small” defined?

  • Urraca

    This is a nonsense survey, I mean, everybody is going to send its’ own sites… so what’s the point?

  • http://www.tsvenson.com/ Thomas Svenson

    Darn good question @BryanSD:disqus. Small always have to be put in contrast to other things. As well as being a question of quality and/or quantity.

    In fact, google.com can be seen as small site when it comes to the amount of original content it offers.

  • Alexandr Migunov

    Finally,Google realise a great idea: Internet search as a robot should have a human correction, human editor. Very clever, dear Matt !

  • osman musa

    I’m happy you did that, at least is standing up for us.

  • http://bloggersideas.com/ jitendra vaswani

    I appreciate matt cutts efforts

  • M.J. Taylor

    The point is that some webmasters who truly have high quality sites with unique content but are somehow missed by the algo may help Google engineers understand what they are doing wrong. :D

  • Gus Klemos

    Hi Matt, I work for a jobs board that scrapes our customer’s jobs and redirects users to these jobs to apply through our customer’s applicant tracking system. Since these jobs already appear on our customer’s site we duplicating content. How can we serve our customer’s needs without being penalized by Google?
    I appreciate your insight here.

  • Barry Watkins

    Filled in the form, not sure if it will actually benefit my website in the long run.

  • Barry Watkins

    Filled in the form, not sure if it will actually benefit my website in the long run.

  • http://www.viralseoservices.com/ MOS SEO Services

    Great opportunity here for small sites to get some attention. Thanks for taking feedbacks hope it may give better results for small websites

  • Mike

    How about this, Matt. I work my a$$ off for 3 years trying to become a player in a very small niche, only to get knocked back by Yelp and WikiHow and the 500 social network websites my corporate competitors set up overnight. For one super high value keyword, one of my corporate competitors dominates the entire first page of Google because of all their social media accounts (YouTube, Facebook, LinkedIn, Twitter, BlogSpot… You name it).

    Then, as an experiment, I create some crappy audio recording of myself on SoundCloud.com and show up on the first page within 48 hours for my keyword while my 300+ page website sits on page 3.

    At what point will the Google Spam Team begin using their own logic? As already stated, this survey is pointless. Anybody can see that corporate websites are dominating the results (not just getting page one, but multiple slots on the first page). I mean, why should Yelp.com get the top 3 spots on a search?! It’s crazy! Anyone in their right mind can see the problem with Google, including their competition, Yahoo/Bing. They’re on the move and Google is now seeing them in the rear-view.

    Google’s competition has a LONG way to go, I will never doubt that. But this is a race without a finish line and Yahoo just showed up on the horizon in the rear-view mirror.

    Whether Google remains on top or not, one thing is for sure. The search world and SEO as we know it is getting ready to shift again as the pendulum swings back. How far will it go this time?

  • Dianne Hernandez

    I just completed the form. So glad maybe someone from Google will consider my issue. My SERPS dropped from #4 slot to #12 due to Domain Crowding.

    I’ve noticed it since Hummingbird rolled out. This has happened to two of of my keywords SERPS. For one of my keywords Avon.com dominated the first 4 listings then Amazon.com dominated the 5, 6, 7, 8 & 9 slots! How does this provide a great user search experience when there’s only two domains offered on the first page?

    Will see if Google will actually consider my feedback. It’s a legitimate observation.

  • http://www.bitspec.com/ Bitspec

    Matt, I followed the small survey and I would really appreciate an answer:)

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