Why intent alignment matters more than perfect technical SEO
Technical fixes alone won’t resolve weak relevance signals. Here’s how to identify and correct intent mismatches across your site.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Dan Wiggins is a digital marketing practitioner and founder of RedCore Digital, a Liverpool-based agency specialising in SEO, PPC, and web design. He has over 15 years of experience in search and digital strategy, working with businesses across the UK to grow their online presence.
Dan founded RedCore Digital to build the kind of agency that prioritises results over retainers, and has since grown it into a full-service team serving clients across a range of industries. He writes about SEO, agency growth, and the practical application of AI in digital marketing.
Technical fixes alone won’t resolve weak relevance signals. Here’s how to identify and correct intent mismatches across your site.
Dan Wiggins | May 8, 2026 at 8:00 am ET