4 Days Before Deadline, Google’s Larry Page: 75% Of Active AdWords Campaigns Are Enhanced

On today’s quarterly earnings call, Google CEO, Larry Page, addressed Enhanced Campaigns and noted that nearly three quarters of AdWords campaigns have migrated. Page said: “… we want to make advertising super simple for customers. Online advertising had developed in very device specific ways with separate campaigns for desktop and mobile. This made arduous work […]

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larry-pageOn today’s quarterly earnings call, Google CEO, Larry Page, addressed Enhanced Campaigns and noted that nearly three quarters of AdWords campaigns have migrated.

Page said:

“… we want to make advertising super simple for customers. Online advertising had developed in very device specific ways with separate campaigns for desktop and mobile. This made arduous work for advertisers and agencies, and meant mobile opportunities often got missed.

It’s why we launched Enhanced Campaigns. Advertisers have upgraded 6 million campaigns, that’s almost 75% of all their active campaigns. “

That means there is a total of some 8 million active AdWords campaigns. I don’t think we’ve seen Google give out that number in quite some time.

It also means that there are still roughly 2 million active Legacy campaigns that need to get migrated by Monday, or they’ll be forced over when Google makes the switch to Enhanced for all campaigns.

Visit our sister site, MarTech.org, for more on Google’s second quarter earnings report.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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