Alistair Dent

Alistair Dent is the Head of Product Strategy at iProspect, the UK's largest performance agency. Working closely with media owners, technology platforms and clients, Alistair ensures that the right digital strategies are in place to improve performance. Alistair speaks and writes about paid media on a regular basis, and has written for Search Engine Watch, Search Engine Land, Econsultancy and The Drum, as well as speaking internationally at SMX, SES, PPC Masters, Ecommerce Expo and Internet World.

First-Party Data And Search

What is first-party data, and how can you use this data to enhance your search campaigns? In part two of his multi-part series exploring the data...