Google Shopping is a service that lets users search for products online and compare prices.
Vendors can list products for free, with additional paid advertising options available. Product results are ranked based on relevancy, quality and spend (for sponsored listings).
Google Shopping was formerly known as Google Product Search until taking its current name in 2012.
We invite you to read our guides and tips for using Google Shopping, along with the latest news and feature updates.
A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.
Google expands enhanced product experiences to more ecommerce sites, releases new Search Console reports
You no longer need to be in Google Merchant Center, websites that implement structured data will also gain rich product experiences in Google search results.
New research reveals what feed tactics retailers are using to increase their campaign performance – and where retailers go wrong.
Google Merchant Center will no longer remove listings missing return or refund policy and insufficient contact information
Google may however limit the visibility of listings with these issues.
You can then use this data to determine if you want to change product inventory decisions, marketing budgets and strategy.
The changes remove potential bottlenecks for retailers, but how will Google ensure that merchants adhere to its policies without these penalties?
Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.