Google expands UCP checkout to main search shopping results
UCP-powered checkout initially went live only in AI Mode but it now seems to be available for some retailers in Search.
Google Shopping
Google Shopping is a service that lets users search for products online and compare prices.
Vendors can list products for free, with additional paid advertising options available. Product results are ranked based on relevancy, quality and spend (for sponsored listings).
Google Shopping was formerly known as Google Product Search until taking its current name in 2012.
We invite you to read our guides and tips for using Google Shopping, along with the latest news and feature updates.
How to fix a suspended Google Merchant Center account
Identify why your Merchant Center was flagged, audit your site and feed, and fix issues before requesting a review.
New finding: ChatGPT sources 83% of its carousel products from Google Shopping via shopping query fan-outs
A new study reveals which data sources ChatGPT product carousels prefer. Here’s how we analyzed shopping query fan-outs and what we found.
Google releases AI shopping updates for the holidays
Google's holiday AI updates include new AI Mode responses, Gemini shopping, agentic calling, and agentic checkout.
Google AI Mode gets more visual, including inspirational shopping responses
Google uses a visual search fan out technique, plus the Google Shopping Graph to provide a more visual experience in AI Mode.
Google adds new store widgets for your website
Google added two new options for merchants to add new Google store widgets to their websites.
Clicks rose, ROAS fell when Amazon left Google Shopping
Amazon’s sudden Google Shopping exit cut costs but slashed returns, revealing why cheaper clicks don’t always mean profitable sales.
Unlocking organic shopping: 8 insights from Google’s free listings
Ranking within Google’s organic shopping results comes with its challenges. These insights will fast-track your free listings knowledge.
Google vision match vs. traditional search: Early insights on AI shopping tool
Odd results, big price gaps. This early look into Google’s AI shopping tool shows both the promise and the problems.
Google Search Console updates its Merchant opportunities report
This was previously named the Search Console Shopping tab listings report.
Google launches automatic marketing content extraction
Google will pull information about promotions and products from merchants' existing marketing materials to display across Search and beyond.
Google Shopping now shows ‘Price at Checkout’
Google is displaying the Price at Checkout in Shopping listings, enhancing transparency and helping shoppers avoid unexpected price changes.
Google adds member pricing beta type to Merchant listing pricing structured data
Google also clarified the priceType property for active prices, sale prices, strikethrough prices, and member prices.
Google Merchant Center Next fixes product download frustration
Google solves pain point by restoring filtered product download capabilities, helping data management and streamlining inventory exports.
Google Lens for in-store and local shopping
Now just point and shoot a photo and get prices, reviews, product details and more while looking at products in a retail store.
The top 100 consumer products this holiday season, according to Google
Google's 2024 Holiday 100 list offers valuable insights for retailers to optimize inventory and ad strategies in a challenging season.
Google integrates seller and product ratings in Shopping Ads
Google is displaying seller and product ratings in Shopping ads, allowing brands to showcase both store reliability and product quality.
Google’s srsltid= parameter: What it means for SEO and attribution
Is Google misattributing organic search traffic to Shopping? Learn why the new srsltid= parameter in organic listings has stirred controversy.
Google unveils AI-powered Google Shopping overhaul
The new AI-powered Google Shopping update comes with features like dynamic filters, virtual try-ons and personalized homefeeds and deals.
Google Search expands Store ratings to more countries
Now these are available on Google Search in India, Australia, Canada, and the UK.
Google Search now supports return policy markup at the organization-level
A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level.
Shopping graph optimization: The future of ecommerce SEO
Optimize for Google's product entity database across sources like manufacturer sites and YouTube to stay visible in an AI-driven world.
5 mistakes to avoid when adding new ecommerce channels
Learn how to avoid missteps that can stifle growth, waste valuable resources, and even lead to account suspensions.
Google adds support for product variants and clarifies return fees
The new product variants has three new properties; hasVariant, variesBy and productGroupID.
Shop with Google AI launches for select users
This feature allows users to enhance their shopping experience by conducting product searches based on AI-generated images.
Google wants you to label AI-generated images used in Merchant Center
"Don't remove embedded metadata tags such as trainedAlgorithmicMedia from such images," Google wrote.
Google Merchant Center: Using product data to boost your retail efforts
Track top products, adjust pricing strategies and enhance your retail ROI using insights from Google Merchant Center.
Google Search Console to stop reporting on product results search in performance reports
This e-commerce related search reporting will end next month, in January 2024, Google said.
Google adds small business filter to shopping search results
Google said it is "making it easy for U.S. shoppers to discover and shop at small businesses this weekend and beyond."
Google adds small business attribute and other information to business profiles and shopping listings
Google is also rolling out Product Studio.
Google Search Console rolling out new Merchant Center integrated reports
These new reports will show you issues with products not showing on Search and changes in visibility of your product listings.
Margin-based tracking: 3 advanced strategies for Google Shopping profitability
Don't settle for basic revenue metrics. Implement margin-based tracking to uncover high-profit opportunities for your Shopping campaigns.
Google Performance Max now lets you create product collections
Google's new feature enables businesses to associate creative assets like images, videos and text for a better user experience.
Buy on Google program to shut down Sept. 26
Google said it will be dropping Buy on Google to start piloting a new checkout experience on Google and YouTube.
Google trials automatically created assets for Performance Max
Google is rolling out an automatically created assets pilot on Performance Max campaigns to help relieve creative fatigue for advertisers.
Google trials new CTA that takes customers directly to your website
The new Google Merchant Center pilot program gives you an extra opportunity to get potential customers on your website.
Google investigating Merchant Center ad disapprovals
It's unclear if the issue is due to a glitch, but Google is looking into it. There is no ETA for a fix.
3 new Google Discovery ads features
Some brands are recording a 94% increase in sales from prospecting customers, with a 28% year-on-year increase in return on ad spend, Google says.
Product results in Google’s performance report may see an increase in impressions and clicks
This report no longer requires structured data and if Google finds products in your content, it may show in this report starting January 6th going forward.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.