3 new Google Discovery ads features
Some brands are recording a 94% increase in sales from prospecting customers, with a 28% year-on-year increase in return on ad spend.
Google Shopping is a service that lets users search for products online and compare prices.
Vendors can list products for free, with additional paid advertising options available. Product results are ranked based on relevancy, quality and spend (for sponsored listings).
Google Shopping was formerly known as Google Product Search until taking its current name in 2012.
We invite you to read our guides and tips for using Google Shopping, along with the latest news and feature updates.
Some brands are recording a 94% increase in sales from prospecting customers, with a 28% year-on-year increase in return on ad spend.
This report no longer requires structured data and if Google finds products in your content, it may show in this report starting January 6th going forward.
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
There is no indication on what caused the outage, how many merchants are affected, or when a resolution will be reached.
Removing or unlinking the suspended Google Ads account from your Merchant Center account won’t unsuspend or resolve your Merchant Center account issue.
Spending this holiday season is expected to rise 2.5% from a year ago, compared with 8.6% last year and 32% in 2020.
Multisearch for food, Google Lens translation, AR beauty and shoes, Maps live view search and more.
This gives you more details on your product snippets, merchant listings and the shopping tab listings.
Right before the holiday shopping season, Google added new search features to help searchers find deals.
A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.
You no longer need to be in Google Merchant Center, websites that implement structured data will also gain rich product experiences in Google search results.
New research reveals what feed tactics retailers are using to increase their campaign performance – and where retailers go wrong.
Google may however limit the visibility of listings with these issues.
Although, Google said these free listings may "have limited visibility on Google."
This may impact your click through rate from Google Search, so keep an eye on it.
Automatic updates, oh joy! The process begins today to phase out Smart Shopping campaigns for good.
You can then use this data to determine if you want to change product inventory decisions, marketing budgets and strategy.
If you have pages with product variant switches, it may reduce your chances to show rich results in Google Search.
Relevant keywords on your site are tagged and hyperlinked, opening shopping results within a pop-up window.
Plus, Google releases new Google Merchant Center Insights reports.
You can now see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.
Google is running a messaging pilot program that would enable customers to send messages to your customer service email.
The changes remove potential bottlenecks for retailers, but how will Google ensure that merchants adhere to its policies without these penalties?
Those merchants who provide an excellent customer experience will see a boost in rankings and other visibility improvements in the Google Shopping tab.
Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.
Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app.
Running Discovery, Smart Shopping, or Performance Max campaigns? Want to avoid hearing from angry customers? Then read this.
SEO tips to fully optimize your Shopify site for higher rankings and more sales.
Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.
Google’s made it easier than ever to run PPC ads. But beware of these pitfalls.
Tagging adds URL parameters to your tracking URLs for better analytics and measurements.
Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.
Merchants no longer have to manually figure out which badge is being applied to each of their items.
New Google Merchant Center policy now allows you to list your at-home results or lab results and over-the-counter test kits in both free and paid Google Shopping.
The bug was between 6pm PST on Friday Nov 12 through 3am PST Saturday, Nov 13.
Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign.
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year.