Alistair Dent is the Head of Product Strategy at iProspect, the UK's largest performance agency. Working closely with media owners, technology platforms and clients, Alistair ensures that the right digital strategies are in place to improve performance. Alistair speaks and writes about paid media on a regular basis, and has written for Search Engine Watch, Search Engine Land, Econsultancy and The Drum, as well as speaking internationally at SMX, SES, PPC Masters, Ecommerce Expo and Internet World.
Google recently began displaying up to four ads above organic desktop search results and removed the ads on the right-hand side. Contributor Alistair Dent discusses what this change means for your PPC and SEO campaigns.
Third-party data is powerful, but also controversial. In the fourth installment of his series on the data landscape, columnist Alistair Dent discusses the applications of (and issues surrounding) this data type.
In the third installment of his multi-part series exploring the data landscape, columnist Alistair Dent discusses second-party data and its applications.
What is first-party data, and how can you use this data to enhance your search campaigns? In part two of his multi-part series exploring the data landscape, columnist Alistair Dent tackles these questions.
When it comes to data utility, search has other digital marketing channels beat hands down. Contributor Alistair Dent explains how to use this and other bits of customer data without spending big bucks.
According to columnist Alistair Dent, it's too late to plan for this year -- so get a head start on planning for the next.