Benjamin Vigneron

Contributor

Benjamin Vigneron is a Business Analyst in the Digital Marketing team at Adobe, providing advertisers and account management teams with data-driven and actionable insights on strategies to optimize their online marketing mix. One of his specialties is to develop tools and simulators for analysts to use, and executives to use for making business decisions.

How To Take Control Over PLAs & Product Search

While there is no shortage of literature on managing product-level keywords and product listing ads (PLAs), it seems that lots of advertisers still...

A Look At Cross-Domain Search & Conversion

If you are running multiple online marketing programs across multiple websites/domains, then you might have asked yourself the following questions....

Two Easy Ways To Leverage The Search Funnel

If you’ve read my previous post about Multi-Touch Attribution & Conversion: Does It Matter?, you should now be aware of whether or not it is...