Benjamin Vigneron

Benjamin Vigneron is a Business Analyst in the Digital Marketing team at Adobe, providing advertisers and account management teams with data-driven and actionable insights on strategies to optimize their online marketing mix. One of his specialties is to develop tools and simulators for analysts to use, and executives to use for making business decisions.

3 Steps To Optimizing Local Paid Search

Columnist Benjamin Vigneron explains how to localize your messaging and optimize your budget across your best performing locations in Google...