Benjamin Vigneron is Director of Analytics & Automation for eSearchVision, a global online marketing software developer and agency. He currently leads eSearchVision’s Creative and Analytics team - a global elite group of online marketing analysts focused on researching new opportunities, testing, automating bid and campaign management, and developing tools and simulators to be built into eSV’s proprietary software. Prior to joining eSearchVision's US operations, Benjamin has been a consultant for some of the biggest brands across Europe - giving him unique insight into multiple languages and geos optimization.

• Analyzing Competitiveness In Your Paid Search Account
• How To Determine Your Hourly Bid Multipliers In AdWords
• How To Determine Your Mobile & Geo Bid Multipliers For Enhanced Campaigns
• How To Use Regression Analysis To Estimate Incremental Revenue Opportunities
• How To Estimate Incremental Revenue Opportunities With Impression Share Data
• A/B Testing From Search To Conversion
• How To Take Control Over PLAs & Product Search
• A Look At Cross-Domain Search & Conversion
• What Makes Paid Search Programs Successful From Search To Conversion?
• Two Easy Ways To Leverage The Search Funnel
• Multi-Touch Attribution & Conversion: Does It Matter?
• Ideas To Cover Your Entire Inventory In Paid Search
• A Look At Cross-Device Search & Conversion
• New Exact & Phrase Matching Behavior: Early Findings
• Conversion Rate Optimization In Paid Search: Why Click Through Rate Matters
• Getting Organized: Paid Search, User Intent & The Search Funnel
• The Conversion Chain In Paid Search: Beyond Traditional Key Performance Indicators
• Comparing Facebook Like vs. Google +1
• Google Instant’s Impact On Trigger Keywords & Performance In Paid Search