Analytics & Conversion
Search Engine Land is your source for analytics & conversion news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Join the webinar: ‘Lotame Accelerate: The (R)evolution of Customer Data in 2023’
Tune in to this webinar for valuable tips on accelerating your customer data strategy.
5 best practices for tracking offline conversions in Google Ads
Setting up offline conversions for the first time? Here's how to get started while avoiding volatility in your PPC campaigns.
Webinar: It’s time to modernize your online experience
Learn how to create a seamless, scalable, multichannel customer experience that drives real revenue opportunities.
The search marketer’s new imperative: Capturing first-party data
Search has a new responsibility to take its high-intent first-party data and use it across the marketing ecosystem. Here's what that looks like.
10 Google Analytics 4 settings to check before the holiday season
The only way to get a year-over-year comparison of your holiday sales efforts this season vs. the next one is to start configuring GA4 now.
How organizational structure can hurt PPC campaign performance
Are your paid media campaigns stagnating? It's time to look inward. Here are three instances when your organizational structure is to blame.
Webinar: 5 Ways to make CX drive conversions and revenue
Deliver more engaging, personalized experiences.
Webinar: Deliver consistent customer experiences and deeper engagement
Learn how to manage multiple websites to give your customers the best experiences.
Google Analytics v3 Search Console report query data restored
After about a month, Google has finally fixed the bug where query data was not showing in Universal Analytic's Search Console query report.
Drive more revenue now: Customer-focused strategies to boost conversion rates
Drive conversion rates so stellar, you’ll calculate them twice just to be sure.
How to make a Google Analytics 4 custom report in ~30 seconds
With Google Analytics 4 custom reports, you can build out exactly the views of data you need. Learn how to create one in less than a minute.
Psychological profiling for content creation: A deep dive
Having a psychological approach to creating content helps you craft more effective messages to the right audience.
Sponsored White Papers & Webinars
Increase your page rankings and organic traffic with user-generated content (UGC)
See why Google and shoppers prefer the authenticity and trustworthiness of UGC.
Webinar: Use a golden record of data to enhance customer experiences
Learn how to deliver highly-personalized experiences with quality data.
How PMC launched its CDP strategy
The media company tackled a future of third-party cookie loss with a first-party data strategy.
What is a content audit?
Here's what you need to know about content audits, why and when to do one, and tips and tools for getting started.
What is Google Looker Studio and how you can use it
Google Data Studio lets you create branded data visualization reports and dashboards. Here's everything you need to know to get started.
4 advanced ways you’re not measuring SEO effectiveness – yet
Measure SEO impact beyond basic traffic and keyword ranking. Learn how your efforts are driving actual business outcomes with these metrics.
Webinar: How AI unlocks value from your single source of data truth
Learn how B2C and B2B clients deploy AI to improve customer experiences and achieve greater return on marketing spend.
Revenue optimization: 3 ways to get your advertising efforts right
Any metric outside of revenue is a vanity metric to leadership. Learn how to optimize for what drives pipeline and revenue in advertising.