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Search has a new responsibility to take its high-intent first-party data and use it across the marketing ecosystem. Here's what that looks like.
The only way to get a year-over-year comparison of your holiday sales efforts this season vs. the next one is to start configuring GA4 now.
Are your paid media campaigns stagnating? It's time to look inward. Here are three instances when your organizational structure is to blame.
After about a month, Google has finally fixed the bug where query data was not showing in Universal Analytic's Search Console query report.