How PPC Advertisers Can Best Leverage The Research Period This Holiday Season
Columnist Benjamin Vigneron shares thoughts and data on how to pace your search marketing budget over the course of the holiday...
Benjamin Vigneron is a seasoned digital marketing strategist with experience in Europe and the US and was listed as one of the best eCommerce PPC Experts by PPC Hero in September 2014. He currently works as a Senior Business Analyst in the Digital Marketing team at Adobe, where he provides advertisers and account management teams with data-driven and actionable insights on strategies to optimize their search, programmatic, and social initiatives.
Columnist Benjamin Vigneron shares thoughts and data on how to pace your search marketing budget over the course of the holiday...
Columnist Benjamin Vigneron explains how you can use website analytics data to derive insights that you can apply to your paid search...
The year of mobile has arrived -- and with it, the need to put as much into your mobile paid search campaigns as your desktop ones. Columnist...
Columnist Benjamin Vigneron shares his method for attributing changes in SEM performance over time to multiple internal and external...
Columnist Benjamin Vigneron explains how to localize your messaging and optimize your budget across your best performing locations in Google...
Contributor Benjamin Vigneron explores the new default behavior and finds an efficient negative keyword strategy is more important than ever....
For those who are not necessarily familiar with Google Shopping campaigns — let’s clarify things straight away. Product listing ads...
Though the basic concepts have remained the same, a lot has changed since Hal Varian released his bidding tutorial back in 2009 (video autoplay),...
With Black Friday and Cyber Monday around the corner, it is high time search marketers got their paid search program ready to scale up efficiently....
A couple of months after the paid search world had to transition to AdWords Enhanced Campaigns in the name of simplified and more relevant...
Most direct response marketers either need to meet a given efficiency goal (CPA, ROAS, etc.) or get the most of the budget available — or both...
When you set up bidding in paid search, it’s important you put a strategy in place prior to implementation. The most relevant questions that...
In any pay-per-click auction environment (like paid search), the average cost-per-click (CPC) represents the result of a complex auction algorithm...
New PPC Best Practices In An Enhanced Campaign World was one of SMX Advanced Seattle’s most engaging sessions; and, as a speaker, I have...
The auction-based industry we work in involves a number of metrics which help search marketers identify where they are doing better or worse than the...
Since I received some solid feedback on my last column detailing how to determine mobile & geo bid multipliers for enhanced campaigns, I thought...
As every search marketer should be aware by now, AdWords enhanced campaigns now allow you to set campaign-level bid multipliers for your mobile...
My previous article was about estimating the potential for growth for those paid search campaigns capped due to insufficient budget. This was...
When looking for opportunities for growth, most search marketers try to find ways to estimate how much they can scale up their paid search effort,...
As I mentioned in a previous post, search marketers should work on finding the middle ground between a high CTR (appealing ads) and a high conversion...