Bing “Action Buttons” Lets You Book Flights, Rent Cars & More

Bing announced a new feature in the search results named “Action Buttons.”

Action buttons give you quick links to perform specific actions on specific web sites. IF you are searching for an airline, the Bing action buttons may include items like check flight status, book a flight or check in to a flight. If you are searching for a car rental company, Bing may offer you action links to rent a car, find locations or contact the company. If you are searching for a hotel, Bing may offer you action links to book a room, locations and their reward program.

Here are some pictures:

Deepak Vijaywargi, Program Manager at Bing said:

Based on how people search, our algorithms now determine top actions and corresponding links in the site for a given category with high precision. For instance, with airlines the top 3 tasks are: check-in to a flight, check the status of a flight or book a flight. For software sites, if you are searching for a specific product you likely want to download it. For car rental agencies, you’d like to rent a car, find out locations or contact them.

This news come shortly after Google launched Google Flights with a booking option that is unclear if it is paid or not.

Related Stories:

Related Topics: Channel: Consumer | Microsoft: Bing | Search Features: Shortcuts


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide