Microsoft Advertising

Bing Ads Launches Traffic Quality Center

Microsoft announced the launch of The Bing Ads Traffic Quality Resource Center today, a website designed to give advertisers and publishers visibility into the traffic quality protection systems of the Yahoo! Bing Network.

The site includes sections that cover terminology, network protection methods, an overview of where ads on the Yahoo! Bing network will appear, as well as best practice resources for advertisers and publishers.

Bing Ads Traffic Quality Center

Google has a similar service, the Ad Traffic Quality Resource, that launched in 2007.

Explore more on

Click fraud Google Microsoft Microsoft Advertising MSN Online advertising
Add Search Engine Land as a preferred source on Google

Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Ginny Marvin
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.