Echoing recent stats that show Bing slowly growing its search engine market share, a new report says Bing is also increasing its share of search ad spending and clicks. The news comes from the latest quarterly report written by Efficient Frontier, a search marketing agency that manages more than $900 million in digital spending annually.

The Efficient Frontier report says Bing’s click share rose to 5.5%, and its spend share rose to 6.5% in Q1 2010, a 45% increase in both from Q1 2009. Travel was very strong for Bing with 9.1% of spend share, up 160% from a year ago.

As the charts above show, Yahoo’s click share fell from 24.2% in Q1 2009 to 20.5% now, and spend share dropped from 21.3% last year to 18.7% in Q1 2010 — those are 15% and 12% declines, respectively.

Google continues to hold a 74-75% share in both clicks and spending.

Industry-wide, the news and outlook is very good. Efficient Frontier says overall Q1 2010 search advertising spend was up 20% over Q1 2009. The company says impressions are already up in every sector, so it now expects search marketing growth in 2010 of 20%, up from earlier 10-15% projections.

Related Topics: Channel: SEM | Google: AdWords | Microsoft: Bing | Search Ads: General | Stats: Spend Projections | Top News | Yahoo: Search Ads

About The Author: Matt McGee is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. See more articles by Matt McGee

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