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Bing Publishes Its Webmaster Guidelines
Bing has published its first set of webmaster guidelines, offering website owners general guidance on best practices related to SEO for Bing’s search engine.
They’re accessible in the Help section of Bing’s Webmaster Tools as a new entry under the “Content Guidelines” section. The direct link is www.bing.com/webmaster/help/webmaster-guidelines-30fba23a.
Bing’s Webmaster Guidelines touch on things like links and social media in very general terms, and go into a bit more depth on SEO and technical website topics. But they aren’t nearly as detailed nor comprehensive as what Google offers, and according to Bing’s announcement, that’s by design right now.
Changes should be infrequent as these current Webmaster Guidelines cover most major topics. They are not exhaustive and you should not expect to find deep, technical answers in them. They are intended to help most business owners understand the broad strokes of search marketing.
On a related note, Bing says it’s also planning to conduct six free webmaster webinars between now and February covering topics like SEO 101, Crawling Basics, Authority Building and more. The full list is available in Bing’s announcement.