Bing Publishes Its Webmaster Guidelines

bing-logo-200Bing has published its first set of webmaster guidelines, offering website owners general guidance on best practices related to SEO for Bing’s search engine.

They’re accessible in the Help section of Bing’s Webmaster Tools as a new entry under the “Content Guidelines” section. The direct link is

Bing’s Webmaster Guidelines touch on things like links and social media in very general terms, and go into a bit more depth on SEO and technical website topics. But they aren’t nearly as detailed nor comprehensive as what Google offers, and according to Bing’s announcement, that’s by design right now.

Changes should be infrequent as these current Webmaster Guidelines cover most major topics. They are not exhaustive and you should not expect to find deep, technical answers in them. They are intended to help most business owners understand the broad strokes of search marketing.

Bing does offer much more detailed information for webmasters in its Webmaster FAQs (PDF), a document that can be downloaded from the Bing Webmaster Tools home page.

On a related note, Bing says it’s also planning to conduct six free webmaster webinars between now and February covering topics like SEO 101, Crawling Basics, Authority Building and more. The full list is available in Bing’s announcement.

Related Topics: Channel: SEO | Microsoft: Bing | Microsoft: Bing Webmaster Tools | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • hGn

    Google wannabe stuff =| ….I’d love that Bing had a more original or different point of view, philosophy or a different way to rank sites but this is not more than another copy-paste of the same Google’s bla bla bla zZz zZz … Nice to read in the comments how people are interested in what Bing says :sarcasm:

  • robthespy

    “Graceful degradation” sums it up….

  • Michael Martinez

    I have to ask what they now think the old Bing Webmaster Guidelines were supposed to be.

  • robthespy

    To be fair, they aren’t claiming these are new guidelines. They are publishing them now. And it’s smart.

    I think most of us can agree that Google’s results aren’t all that different from Bing’s, in terms of relevancy.

    I’m actually impressed with the approach Bing is taking in engaging SE pros and end users (searchers). They are doing it very agressively and intelligently- IMO..

    Yes, much of it is stuff Google has been doing for years…but google has taken more heat over the last year than they were prepared for. Not to say they’re on the ropes, but they’re no longer cute- “Hey, look how cool we are…Doooodles!”

    bing smells blood!

  • Don Robbins

    I was shut down by Google twice for noT promoting enough spam.

  • seo strike

    good information for user….regard seo strike

  • Michael Allen

    Finally, bing is trying to establish some kind of standards for webmasters to follow.

  • Michael Martinez

    “publishing them now”. I don’t think people realize they have been publishing guidelines for webmasters for years.

  • Jason Diller

    What’s a Bing? I would trust the seomoz beginners guide to seo over their crap

  • Ajay Jhunjhunwala

    I have gone
    through the guidelines yesterday. Found nothing different from Google webmaster
    guidelines. But i am happy to read because Bing also want to improve search
    result and try to prevent spamming. I have account in Bing webmaster but not
    enough time to maintain it. Now i am thinking why not giving Bing chance to
    rank my site because i am watching few traffic is coming through Bing. By the
    bye guidelines are helpful for webmasters.

  • Josh

    I actually think that Bing is being more transparent with their SEO (link building section) guidelines. They appear to speak black and white, unlike others who still leave a lot up to interpretation.

  • Patrick Wagner

    Good point @JasonDiller:disqus I totally agree with you!

  • Alexander Hemedinger

    I second that. I mean who really forsees Bing being used more than Google. Without using Bing’s webmaster tools, you will still be indexed. :)

  • daveintheuk

    Aw, I think it is really sweet… maybe soon they’ll restrict access to keyword data, just like daddy….

  • A1 Brandz

    Finally one more Webmaster guideline to follow (except Google). Yes, Bing is now going to set some standards like Google does.

    I think their further plan will be some algorithm Update like Google Panda or Penguin….

  • treepodia

    I do agree with this. It’s so ho hum, unfortunately.

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