Colbert: “Hiybbprqag Is A Word Meaning You Got Served”

Enter a new referee in the Copygate dispute between Google and Bing: comedian Stephen Colbert. Despite being sponsored by Bing, Colbert came down in Google’s favor last night on the Colbert Report — at least jokingly.

Colbert comes into the story with a Bing spokesperson’s denial that it is copying Google’s results.

Well, make that a spokespaperclip. Clippy from Microsoft Office is shown pictured next to the denial.

Colbert then explains how Google’s sting operation used fake words like “hiybbprqag” to generate results that in turn appeared at Bing.

OK, he doesn’t explain it correctly, but come on, this is comedy.That leads into his defense of Google, and the best part of the segment:

“Evidently, ‘hiybbprqag’ is a word meaning, you got served,” he jokes.

I won’t give the last part away. Let’s just say when he thanks his sponsor Bing, it’s pretty funny. Definitely watch the full video below, where the fun begins about 50 seconds after the start. The segment’s only about two minutes long and includes Colbert actually pronouncing “hiybbprqag” in hilarious fashion.

On a personal note, I was thrilled to discover I had a cameo:

In seriousness, for more about the copygate dispute, see our article and follow-up posts below:

For more about Colbert’s connection to Bing, his still fairly recent interview with Google CEO Eric Schmidt and Colbert’s own brief rise-and-fall in Google’s search results, see the stories below:

Postscript: Gary Price tipped us to Jimmy Fallon getting in on the action, too, joking “That’s when you know Bing is in trouble. When even Bing isn’t using Bing.” You can watch his joke below. It comes at 2:11 into the monologue.

Related Topics: Channel: Search Marketing | Copygate | Google: Web Search | Microsoft: Bing | Search & Society: General | Top News


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • karenfiddler

    I saw that too….and finally after really trying to learn about SEO, I actually understood it. Very funny.

  • steveplunkett

    congrats Danny.. this IS the year of search… #imjustsayin

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide