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Colbert Goes From 0-To-40 “Bing” Mentions In 2 Minutes, For Charity
Bing bought a pretty funny product placement on the Colbert Report this week. Comedian Stephen Colbert was promised $2,500 for each mention he did of Microsoft’s Bing search engine, with the money to go to his Gulf oil spill relief charity fund. Colbert did 40 within 2 minutes in various ways, racking up $100,000 in all.
|The Colbert Report||Mon – Thurs 11:30pm / 10:30c|
|Charity Begins at 11:30|
I asked Yusuf Mehdi, Senior Vice President, Online Audience Business at Microsoft, about the clip during my keynote talk with him today at SMX Advanced, when we were discussing Bing product placements and other marketing in general.
Mehdi said they gave Colbert full creative license on how he wanted to do it. I’ll say. Perhaps the funniest part was when Colbert said:
Bing is a great web site for doing internet searches. I know that, because I Googled it