Dex One To Shutter

Here’s another hit on the availability of directories as link building tools: Dex One has announced plans to shut down, a national directory of business listings, and fold it into its Dex One business, which includes the online yellow pages site. was ostensibly a B-to-B directory, but had often been referenced as a primary/foundational source of links for sites in the B-to-C space, too. It’s not the only directory site to go away recently: Yahoo just closed its UK and Ireland directories, and shut down four other European directories late last year.

In its announcement, Dex One CEO Alfred Mockett said, “the operations are no longer viable and are not a part of our long-term plans.” The company will continue to own the domain and brand.

Related Topics: Channel: SEO | Link Building: General | Search Engines: B2B Engines


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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