Topic: Dex One

SEO

US Yellow Pages Publishers Merge To Form Entity Focused On Local-Digital Advertising

Two of the major US yellow pages publishers and local search providers, DexOne and SuperMedia are merging in an all-stock transaction. After the merger closes, pending a shareholder vote, the combined entity will have 700,000 advertisers, 3,100 salespeople and revenues of roughly $3 billion. The merger was partly dictated by the need to accelerate the transition from traditional […]

SearchCap: The Day In Search, November 11, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing For Android Now Available To Everyone Bing for Android was previously only available on selected Verizon Android handsets. Now, according to Microsoft, it’s available to everyone with an Android handset, […]

Dex One To Shutter Business.com

Here’s another hit on the availability of directories as link building tools: Dex One has announced plans to shut down Business.com, a national directory of business listings, and fold it into its Dex One business, which includes the DexKnows.com online yellow pages site. Business.com was ostensibly a B-to-B directory, but had often been referenced as […]

SEO

Live Blogging BIA/Kelsey’s DMS ’10 Conference – Day 2

I’ll be live blogging Day 2 of the Directional Media Strategies 2010 (#DMS2010) conference here, starting at about 8:30 AM, CST, September 15. (See Day 1 and Day 3 here.) —————————————————————————————- (Sorry – started late due to large traffic jammage on the tollway) DMS ’10 Spotlight: The ‘Deal a Day’ Phenomenon Perry Evans of Closely […]

SearchCap: The Day In Search, August 31, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is SEO Integrated Into Your Localization Process? For many, the question posed in the title of this post seems silly, often resulting in either a confused expression, or a “how dare […]

PPC

Online Video Ads: What Small Business Advertisers Need To Watch For

According to comScore, U.S. Internet users watched 11.5 billion online videos in March, 2008. The average viewer watched nearly three hours of video online. These statistics make video an attractive means for advertisers to reach their audience, and in turn, a potential windfall for online video hosts such as YouTube and Google. So far, however, […]

Small, Local Businesses Taking Economic Downturn In Stride

The economic downturn is a reality, but the specific ways that it affects businesses run the gamut based on the size and type of business. During these times, small, local businesses often feel the pinch more quickly and sharply, causing some to take evasive maneuvers to keep afloat. Based on the Yellow Pages industry’s experience, […]

SEO

Superpages Now Offers Compare Merchants Feature

Today Superpages formally rolled out a compare merchants feature. In doing so it becomes the second major US yellow pages publisher to offer that feature in its online directory. DexKnows, owned by R.H. Donnelley and powered by Local Matters‘ “destination search” platform, has offered the feature for some time. This article is part of Local […]

SEO

CallGenie and R.H. Donnelley Launch Local Voice Search

Yellow pages publisher R.H. Donnelley (RHD), which recently acquired Business.com and owns search marketing firm LocalLaunch, is testing a new voice local mobile search product, 1-800-CallDex, in four U.S. markets: Denver, Phoenix, Spokane (WA) and Tucson. It offers a suite of services powered by speech and local mobile search enabler CallGenie, which is also behind […]

Searcharazzi: False Starts; iCrossing’s $62M

It was about to be one spicy Friday, as Searcharazzi received a call on Thursday from a recruiter looking to replace a top editor in the search space. The conversation went something like this: Recruiter: “Our client is looking to replace the top spot at [name of publication].” Searcharazzi: “I thought that role was filled […]

SEO

Superpages Adds Video To Local Search Site

Superpages becomes the second major local search destination to add video advertising after Citysearch did so recently (in partnership with TurnHere). Other local search and yellow pages sites with video include DexKnows (published by RH Donnelley), Smalltown, SavoyNewYork and MojoPages. And there are an increasing number of travel sites that have video as well.