Why Google Business Profile address changes can disrupt local rankings
Changing an address doesn’t always change where Google thinks a business is located. Here’s what to check before updating your GBP.
Topic: Ireland
Google Business Profile products: 3 ways to productize your presence
Should you use Google Business Profile Products, in-store products, or Merchant Center? Learn which and how to implement.
International SEO: Everything you need to know in 2025
From technical SEO and content localization, learn to enhance your global online presence and optimize for multiple countries and languages.
How to beat audience saturation in PPC: KPIs, methodology and case studies
Audience saturation can crush campaign performance. Learn to monitor it proactively, refresh strategies, and maximize engagement.
Google wins $1.7B EU antitrust fine appeal
$1.7 billion Google fine from the EU overturned, with the Court ruling that the European Commission failed to consider all relevant factors.
Multinational SEO vs. multilingual SEO: What’s the difference?
Dive into the distinct nuances between multinational and multilingual SEO, plus strategies to enhance your website’s international reach.
YouTube expands free editing app to 13 new markets
YouTube Create can be used to edit Shorts or longer videos, add soundtracks, captions, and more, directly from your phone.
Google Analytics 4 adds new consent mode setting section
Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier and faster.
Pinterest rolls out AI body type filter to improve search inclusivity and engagement
The new technology can help consumers make purchasing decisions, potentially leading to a significant increase in conversions.
Meta to get consent before collecting data for targeted advertising in Europe
The changes, which could come into effect in October, may significantly impact the value of Meta's targeted advertising operations.
Microsoft Ads announces major policy updates that start July 1
If you work in sectors such as health and gambling, Microsoft has also announced updates that could impact you.
This day in search marketing history: March 17
Google AdWords further dilutes exact match, plus: DMOZ officially closes, Matt Cutts hints at HTTPS ranking signal and more.
Microsoft Advertising unveils Lodging solutions, and adds 11 new Google import markets for Smart campaigns
The updates should provide improved campaign performance and the ability to reach a wider audience.
This day in search marketing history: February 23
Google penalizes Natural News, plus: Google AdSense separates YouTube earnings, BrightEdge acquires Oncrawl, florist war on AdWords and more.
6 new Microsoft Ads updates, including data exclusions and in-market audience segments
Market expansion and automated bidding make their debut.
This day in search marketing history: January 13
Google's Matt Cutts search integrity tour, plus: core updates, Carol Bartz becomes Yahoo CEO, Baidu censors Google and more.
Microsoft announces Automotive Ads, Audience Network expansion, and 7 other updates
The new updates were announced today on Microsoft's blog and will be rolled out over the coming weeks across the USA and other markets.
Pinterest for WooCommerce extension turns products into shoppable pins
Pinterest continues to expand its shopping features for retailers and improve the shopping experience for users.
Microsoft Advertising Shopping campaigns reporting enhancements
Plus Microsoft Audience Network, Similar audiences and in-market audiences have been expanded.
The Microsoft Audience Network expands to 18 new markets
Advertisers can now reach more audiences in Europe, Central and South America.
Microsoft Advertising: ETA deprecation, auto-generated remarketing lists and Audience Network updates
Microsoft Advertising’s October product updates include aligning with Google Ads’ ETA deprecation timeline, new view-through conversion metrics and more.
Google’s local ads tips for the back-to-school shopping season
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.
Financial services advertisers in the UK must meet Google verification requirements by August 2021
ensure you meet the verification requirements to distinguish yourself from spam financial service advertisers and to prevent suspension.
Long live small businesses and brand awareness with Prince Harry; Monday’s daily brief
Plus, Microsoft proposes feature to submit URLs directly from WordPress
Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews
Snapchat puts the “Spotlight” on top Snaps, will pay creators Snapchat has launched Spotlight to feature the best Snaps in a new feed aimed squarely at countering rival TikTok. Creators whose videos are selected can “earn a share of more than $1 million that we’re distributing to creators every day!,” said the company. Creators can […]
Google takes Local Services Ads to Europe
Searches for local services grew more than 25% YoY across European countries.
Top EU court blows up data transfer agreement relied on by Google, Facebook, Amazon
Privacy Shield is dead, what now for U.S. brands and marketers doing business in the European Union?
New Google My Business features aim to help SMBs pivot and survive COVID-19
The new tools and capabilities mirror the expanding role of GMB as a gateway to both offline and online services.
Google buys Pointy to bring SMB store inventory online
The company offers an elegant solution to the challenge of getting local merchant inventory into search results and ads.
Microsoft Advertising launches sweepstakes for advertisers
Entries are open for agencies in the U.S., Canada (excluding Quebec), U.K., Ireland, Netherlands and Germany.
You can’t advertise that: The big list of prohibited ads across social and search platforms
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put together this cheat sheet to help.
Gerda Taro, first female war photographer, featured in film Google doodle
Google honors "the little red fox" photographer with a special Google logo.
Lyudmila Rudenko, Soviet chess player, featured with a Google logo
Woman Chess Master Lyudmila Rudenko was born 114 years ago, and Google remembers her today with this doodle.
Fanny Blankers-Koen Google doodle honors Olympic runner who broke records & shattered stereotypes
The Dutch-born Olympian earned the nickname 'The Flying Housewife' after becoming the first woman to win four gold medals in a single Olympics.
John Harrison Google doodle honors man who invented marine chronometer 283 years ago
The self-taught clockmaker invented a device that helped sailors gauge their latitude and longitude at sea.
SearchCap: Google’s SEO AMA, AdWords Shopping Actions & Search Console updates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & ExpressMar 19, 2018 by Ginny Marvin In its answer to Amazon, Google’s new umbrella program will extend existing relationships […]
Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital
This year’s Search Engine Land Awards will mark the fourth consecutive year the SEO and SEM community has come together to celebrate the best and brightest in the industry. The 2018 event will be hosted in Seattle, Washington, on June 12 in conjunction with the SMX Advanced Conference, and it has been expanded to include […]
CSEs will compete head-on with Google Shopping in EU search results
To provide "equal treatment" in the ad auction, Google Shopping will operate as a separate business unit bidding against Comparison Shopping Engines
SearchCap: AdWords optimization, SEO on Twitter & organic traffic
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimize your AdWords account with these hidden gemsAug 7, 2017 by Pauline Jakober Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are […]
SearchCap: Google warrant, PPC teams & AMP
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google receives search warrant for identities of everyone who searched crime victim’s nameMar 17, 2017 by Greg Sterling If this overly broad warrant were duplicated in other jurisdictions, local law enforcement […]