Google Adds Reporting Features For AdWords Flexible Bid Strategies

Updates offer status annotations for flexible bid strategies, more performance reporting.

Chat with SearchBot

google-adwords-yellow2-1920Google has added three new reporting features for flexible bid strategies in AdWords.

New status annotations provide more information about each bidding strategy. For example, clicking on the “Learning” status annotation for a new or recently updated bidding strategy will show the number of days left for learning and the days since the last big change. This lets you know that AdWords is still optimizing bids and tells you how long to wait before making other changes or analyzing baseline performance of the strategy.

status annotations bidding strategy adwordsAnother example of a status annotation is “Limited (bid limits).” This annotation will show when there are minimum or maximum bid constraints in the strategy. Clicking on this annotation will show what percentage of impressions or spend is limited by the bidding constraints.

The full list of status annotations is available on this help page. You’ll need to enable “Bid strategy” and “Bid strategy type” columns to view bid strategy details.

In the Shared Library, two reports are now available to show bidding strategy performance over time at the bid strategy level.

Status over time reporting includes status annotations along the bottom of performance graphs to help shed light on what might be influencing bid strategy performance during a specific date range.

Target over time reporting will show the bidding strategy targets that were set during a time period on the performance chart so you can quickly see whether performance changes were likely tied to target changes.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Get the must-read newsletter for search marketers.