Microsoft is consolidating TCPA/TROAS into Max Conversion and Max Conversion Values
Microsoft Advertising is retiring Target CPA and ROAS bid strategies for new campaigns, streamlining options while preserving core functionality.
Topic: Bid management software
How to combat rising CPCs and optimize your Google Ads ROI
Using this simple cap strategy on Google Ads lets you cut waste, optimize spend and maximize return on ad dollars.
Search Ads 360: 3 best practices for advanced PPC marketers
Unlock SA360’s powerful data integrations, advanced bid strategies and automated template management for complex search campaigns.
Why the exact match keyword type in PPC is still relevant today
Explore the synergy between exact and broad match keywords to harness machine learning while maintaining control over your ad campaigns.
How each Google Ads bid strategy influences campaign success
Learn when and how to apply Manual CPC, Maximize Clicks, Target Impression Share, and Smart Bidding to meet your Google Ads campaign goals.
Google will sunset commission bid strategies for hotel ads
Advertisers must switch to a new bid strategy before commissions (per stay) and commissions (per conversion) are phased out.
6 steps to improve your Google Ads campaigns
Looking to fine-tune your PPC approach and maximize results? Unlock the potential of your Google Ads campaigns with these actionable steps.
Why it’s time to reevaluate your match type and bidding strategy
Exact match types outperform broad match types for most accounts, according to a new study by Optmyzr.
Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns
'Looks like the manual bidding days are coming to an end.'
Your comprehensive guide to Performance Max campaigns
How to maximize your advertising across Google's networks.
How to make PPC automation work for lead gen
Paid search automation isn't just for ecommerce. It is also an effective tool for B2B lead generation. Here's how to make it work for you.
Layer on the automation: How to combine automation options for PPC success
It's important to leverage the right automated features in Google Ads to properly control and steer your campaigns.
Google adds 4 new features for Performance Max campaigns
The new features are meant to help advertisers understand and diagnose issues, and improve performance.
Target impression share bidding, other August changes now available in Microsoft Ads
Other August announcements include new automated extensions, labels for account organization and changes to unified accounts.
Google removes standalone Maximize conversions and Maximize conversion value strategies
The tCPA and tROAS options will be bundled in the next few weeks, but existing campaigns will continue to function as usual.
Optimize Smart Shopping campaigns: Manage turnover and margin
This method can help you take full advantage of the Google bid simulator.
Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions
See the projected impact of making bid or budget changes in your campaigns that use these smart bidding strategies.
Google Ads portfolio bid strategy changes: Removing eCPC, average daily budget replacing target spend
The changes will start to take effect in July.
Amazon Sponsored Products ads now support dynamic bidding, bid adjustments
Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement.
Bidding and bid adjustments in paid search campaigns
Bidding and bid adjustments allow you to manage budgets and optimize PPC campaigns based on your targeting objectives. Here’s a closer look at how bidding and bid adjustments work in paid search campaigns. Ad group & keyword level bidding Smart bidding strategies get set and automated at the campaign level based on the bidding goal, […]
3 ways humans can do PPC better than machines alone
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use business data for bid management Bid management can be one of the most repetitive and boring tasks of managing […]
Bing Ads launches automated bid strategy to ‘Maximize Clicks’
Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible within a given budget.
Change to AdWords Enhanced CPC removes bid cap to account for location & audience
The change could impact campaigns differently depending on campaign type.
Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads
Version 11.9 is now available.
Should you create device-specific PPC campaigns?
Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started.
‘Tis the season to optimize search bidding
If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the pattern, but they vary widely in how […]
The future of paid search buying
Columnist Andrew Ruegger believes that when it comes to what the future holds for paid search, programmatic could be key.
Bing Ads opens pilot for device bidding
Bid adjustments for each device type will be available with bigger bid ranges for tablet and mobile.
Bing Ads adds Enhanced CPC bid strategy to optimize for conversions
Automatically adjusts bids within a range depending on estimated likelihood of a user to convert.
Google expanded text ads are live, and device bidding & responsive ads for native roll out
Standard text ads will no longer be accepted as of October 26.
AdWords now applies recommended bids to new DSA categories automatically
The feature is designed to help managers set up a lot of dynamic search ad categories quickly.
Google Adds Reporting Features For AdWords Flexible Bid Strategies
Updates offer status annotations for flexible bid strategies, more performance reporting.
Google AdWords Adds Mobile Bid Adjustment Simulator, First Position Estimates
New tools now available to all advertisers to inform manual bid optimizations.
More Detailed Reporting Rolling Out For AdWords Flexible Bid Strategies
This week, Google is rolling out new reporting updates for AdWords flexible bid strategies such as Target CPA and Enhanced CPC. Bid strategy reporting can be found in the Shared Library. Reporting at the strategy level provides a dashboard view of key performance metrics such as conversions, cost, CPA and conversion rate. By clicking on […]
New AdWords “Conversions For Optimization” Setting Puts Focus On Key Actions
Google is rolling out a new Conversions for Optimization setting in AdWords over the next couple of weeks that isolates a conversion action for reporting and bid automation. With the Conversions for Optimization setting enabled, you’ll now be able to set bid strategies for specific conversion actions. For example, if you’re tracking catalog downloads and […]
Optmyzr Launches Bid Management Solution For Google Shopping Campaigns
Google’s new Shopping Campaigns offer many benefits over traditional PLA campaigns, including granular performance benchmarks, but bid optimization can still be cumbersome. Optmyzr, the company that provides automation tools for Google AdWords management, has launched a new tool to help streamline and speed-up bid management on Google Shopping Campaigns. Shopping Bidder is designed particularly for […]
Enhanced Campaigns Countdown: Latest CPC Trends & Mobile Bid Test Results From Adobe
With the July 22nd mandatory migration to Google AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear what they’ve learned so far and what advice they have to share. Today, Sid Shah, Adobe’s Director of Business Analytics for Advertising […]
Enhanced Campaigns: “Flexible Bid Strategies” Launching Soon
Google will be rolling out “flexible bid strategies” in enhanced campaigns in the next couple of weeks. Flexible bid strategies will allow advertisers to override automated bidding and apply manual bidding strategies within a single campaign or across multiple campaigns. The new Bid strategies tool will be located in Shared Library. You can create a […]
Advanced Paid Search Bidding Solutions: 5 Must-Have Capabilities
In the competitive paid search landscape, advertisers rely on sound bidding strategies to drive clicks and conversions, and ultimately acquire more revenue. However, business and bidding requirements that vary significantly across industries, publishers, devices, and geographies create a highly complex auction environment. To address this complexity and satisfy bidding requirements, search marketers lean on a […]
6 Requirements For A Sound Paid Search Bidding Strategy
Whether it’s to drive traffic, increase conversions, or maximize revenue, bid optimization is the cornerstone of any effective paid search program. Across industries, publishers, devices, and geographies, bidding strategies vary tremendously as search marketers leverage a wide variety of proprietary, publisher, and third-party bidding tools and solutions. However, the success of these tools and solutions […]