A quiet Google Ads setting could change your creative
A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns.
Topic: Shared library
Google Ads tests video asset option
Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025.
Google Ads Editor update includes support for Discovery campaigns
Version 1.2 is now available.
Microsoft betas for account hierarchies, sharing UET tags and remarketing lists across accounts now open to all
In addition, all advertisers will now automatically start with manager accounts.
Bing Ads launches page feeds for easier Dynamic Search Ads management
Use page feeds to manage URL groupings for auto targets in DSA campaigns.
Bing Ads Editor adds labels for Mac users & other features for Windows users
The latest versions of Bing Ads Editor for Mac and Windows have new features.
Labels now available in Bing Ads Editor for Dynamic Search Ads
New feature allows advertisers to organize DSAs in a personalized way.
Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention
Advertisers must enable auto-tagging of the Microsoft Click ID in their accounts to get consistent ad conversion tracking from Safari.
AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting
Google Customer Match becomes more accessible to advertisers that don't have large customer email lists.
Bing Ads announces new Editor features for ad extensions
Now available: Support for scheduling and Shared Libraries for call and location extensions
Google rolls out similar audiences for Search and Shopping
Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors.
AdWords Dynamic Search Ads gain page feeds, will soon support expanded text ads
Page feeds are designed to give advertisers more control over which URLs to associate with a DSA campaign.
AdWords Managed Accounts can finally share negative keyword lists across accounts
Create a single list of negative keywords that can be applied to campaigns within an MCC.
Google makes it easier to add & remove emails from Customer Match lists in AdWords
Keep lists up to date by uploading changes to existing lists.
Now you can share budgets in Bing Ads, too
Assign one budget across a set of campaigns to save time monitoring and adjusting allocations.
Bing Ads now accepting signups for Shared Budgets pilot
Automatically redistribute budget across multiple campaigns.
AdWords Editor update: Frequency caps, review extensions, display app install campaigns
Version 11.4 is now available for download.
AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies
Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy.
Google Adds Reporting Features For AdWords Flexible Bid Strategies
Updates offer status annotations for flexible bid strategies, more performance reporting.
Bing Ads Remarketing Now Available For Search And Shopping Campaigns
Retarget to past site visitors when users search on Bing or Yahoo.
Internet-Wide Retargeting POWERED By Social Psychographics
Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by directing precise audiences into tightly filtered retargeting lists to pull them deeper into the conversion funnel. In this edition of Psychographic Targeting Hot House, aimClear Social Account Manager Gretchen Gautreaux illustrates precisely how to […]
Bing Ads Editor Update Now Available: App Extensions, Paste Special And More
Version 10.8 also includes more options for downloading statistics and setting bids.
Ability To Share Ads Via AdWords Shared Library Is Going Away
Feature will be eliminated on February 11th.
SearchCap: Google Debuts New Hotel Booking Ads, A New Call Analytics Report & Holiday Paid Search Drivers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Debuts New Look For Hotel Booking Ads As The Carousel Disappears The grand, awkward Carousel experiment appears to be coming to an end — for local listings at least. Google […]
More Detailed Reporting Rolling Out For AdWords Flexible Bid Strategies
This week, Google is rolling out new reporting updates for AdWords flexible bid strategies such as Target CPA and Enhanced CPC. Bid strategy reporting can be found in the Shared Library. Reporting at the strategy level provides a dashboard view of key performance metrics such as conversions, cost, CPA and conversion rate. By clicking on […]
New Bing Ads Editor 10.5 Features Shared Library For Negative Keyword Lists
Bing Ads has released the latest update of Bing Ads Editor, the desktop tool for campaign editing and management. Version 10.5 includes supports several new features including a negative keyword library, and refined ad scheduling and geo-targeting options. Negative Keyword Library The negative keyword library has been in pilot and is now widely available. It’s […]
AdWords Bulk Uploads Now Available For Ads And Ad Groups
Google is following up last month’s launch of keyword bulk upload from the Web UI with bulk uploads for ads and ad groups. By clicking the “Editable” box before downloading a report from AdWords, you’ll be able to make changes to ad creatives, pause ad groups or change budgets within the report. A good piece […]
SearchCap: The Day In Search, May 20, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enhanced Campaigns: “Flexible Bid Strategies” Launching Soon Google will be rolling out “flexible bid strategies” in enhanced campaigns in the next couple of weeks. Flexible bid strategies will allow advertisers to […]
Enhanced Campaigns: “Flexible Bid Strategies” Launching Soon
Google will be rolling out “flexible bid strategies” in enhanced campaigns in the next couple of weeks. Flexible bid strategies will allow advertisers to override automated bidding and apply manual bidding strategies within a single campaign or across multiple campaigns. The new Bid strategies tool will be located in Shared Library. You can create a […]