Google AdWords Image Extensions Now In Beta

Today, Google has announced the official beta for Image Extensions in AdWords. The image extension has been spotted here and there in the wild over the past couple of months. It allows AdWords advertisers to display relevant images with text ads. Google will certainly be experimenting with the visual display, but here is a current example. Google […]

Chat with SearchBot

Today, Google has announced the official beta for Image Extensions in AdWords. The image extension has been spotted here and there in the wild over the past couple of months. It allows AdWords advertisers to display relevant images with text ads. Google will certainly be experimenting with the visual display, but here is a current example.

Google AdWords Image ExtensionsGoogle says that one in six searches on Google provides results with visual content. Now, text ads will have the flexibility to reflect the growing importance of image content across the Web. Until now, product image ads were the only way to include image content in AdWords ads, and those were limited to product results. The new extension opens up image options for a much wider range of advertisers.

At this point, it is not known how many ads will be able to display image results for the same search result or if there will be overlap with product listing ad results. You can see from the example above, though, that the extension can be combined with sitelinks and potentially, other extensions.

Image extensions will be more likely to trigger when Google determines a searcher’s intent is to find visual content. As an example, a search for “luxury car designs” is more apt to show image extensions than a query for “local car dealerships.”

Advertisers choose the images they want to include and submit them for review. It goes without saying, but you need to have the rights to the images you submit.

Interested in participating in the beta? Fill out this form to apply or contact your AdWords rep.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Get the must-read newsletter for search marketers.