Meta’s new partnership with Amazon streamlines conversion process for advertisers
The collaboration has been described as "the most significant ad product of the year."
Topic: IPhone 11
Apple’s Siri gets first major redesign in years
Plus there is a new Apple Translate app that is private and on-device.
Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide
A long-running test is now rolling out for desktop queries: Google will no longer show ads to the right of its search results, with two exceptions.
Sorry, No Emoji Allowed In Google PLAs (Frown Face)
The emoji moment was short-lived, if already technically not allowed.
Google Expandable PLA View Test Displays 16 Product Listing Ads
When expanded, PLAs muscle out other ads and organic listings to take over most of the above-the-fold real estate.
Search Spend Rose 20 Percent On Thanksgiving, Flat On Black Friday From A Year Ago
Mobile drove more than half of paid search clicks on Thanksgiving and Black Friday.
Google AdWords Image Extensions Now In Beta
Today, Google has announced the official beta for Image Extensions in AdWords. The image extension has been spotted here and there in the wild over the past couple of months. It allows AdWords advertisers to display relevant images with text ads. Google will certainly be experimenting with the visual display, but here is a current example. Google […]
Google Alerts Is Working Again
Good news! As best I can tell, the poor performance of Google Alerts that has plagued Google’s monitoring service for months finally seems over. I asked, but Google won’t confirm that it’s made any changes. Still, it’s pretty clear to me that something has happened for the better. I noticed an improvement that began on […]
The Ties Between Emotional Design & SEO
Shari, are you crazy? Search engines don’t have emotions! What does emotional design have to do with SEO? A lot more than you might think.
Bing Now Supports Google’s Crawlable AJAX Standard?
In 2009, Google proposed a standard for crawlable AJAX. A few months later, that standard went live and while I thought it was great Google was providing options to content owners to ensure their sites were indexed well, I noted at the time that “this method doesn’t work for search engines other than Google. So […]
PPC Mad Scientists Prove Google Right… And Wrong
At the SMX Advanced 2010 conference in Seattle, we invited four leading paid search experts to share some of their recent experiments in paid search in a new session entitled The Mad Scientists of Paid Search. The panelists were encouraged to add a bit of academic rigor to their presentations by including their hypotheses, design […]
World AIDS Day, Google Asks Us To Tweet #RED
Today is World AIDS Day and Google, Yahoo and Ask.com all have the red bow on their home pages. In addition, Google has a blog post showing how they are supporting the day and asking everyone to either “include #red to turn your tweets the color red or if you like, follow @joinred.” In addition, […]
Google 10-Q Filing: AOL Investment “Impaired,” And Other Tidbits
Gary Price alerted us yesterday to Google’s 10-Q filing. There’s lots of stuff in there worth drilling into. The headlines this morning, however, concern Google’s statement that it thinks it’s not going to get full value from its previous $1 billion, 5 percent AOL investment several years ago.
Live Blogging: SMX Social Media – Effectively Leveraging Social Networking
It’s day two of Search Marketing Expo Social Media and first up is levering social networking. On this panel are Dave McClure of 500Hats, Cindy Krum of Blue Moon Works, and Helen M. Overland of Non-Linear Creations. We’re going to learn all about using Facebook, MySpace, and LinkedIn for customer engagement, branding, and driving traffic. […]
YouTube Initiates Monetization Strategy With Transparent Video ‘Overlays’
People have been speculating about how YouTube would eventually monetize video streams, as opposed to page views. The answer comes in the form of an innovative approach that involves almost transparent animated flash “overlays” that will appear on selected videos. It’s an attempt to balance the competing demands of an unencumbered user experience with the […]