Google AdWords Has Their Own Flavor Of Sitelinks

Darrin Ward noticed Google is displaying a form of Sitelinks in the AdWords ad position. I personally see it myself for a search at Google for [staples.com]. Here is a screen shot:

Siteslinks AdWords

This seems to be some sort of extension of the one line site links or the product plusbox feature.

I will ask Google about this, but I expect the response to read something like, “We are continuously testing ways to improve the search experience with our search ads.”

Postscript: Here is the official Google statement on this test:

As part of our ongoing commitment to help users find the information they’re looking for online, we are testing a feature in which links to various pages of an advertiser’s website may appear within the text ads on Google.com. Presenting multiple landing page options is intended to make specific website information such as gift registries, special deals, store locators and the like more easily accessible to users. It also offers brand marketers a new way to quickly engage potential customers. This feature is currently in a limited beta with a small number of advertisers.

Related Topics: Channel: SEO | Google: AdWords | Google: Sitelinks

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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