What you need to know about Responsive Search Ads
Learn what RSA are, how they work, and five practical tips that can make your RSAs perform way better.
Topic: Sitelink
Sitelinks now factor into Google Performance Max ad strength
Google Ads now counts sitelinks toward ad strength in Performance Max, pushing advertisers to prioritize their inclusion.
Google Ads Callouts & Structured Snippets: Bigger ads, better results?
Learn how to use Callouts and Structured Snippets to make your Google Search ads bigger, clearer, and more effective in just a few minutes.
Google Ads Sitelink Assets: Everything you need to know
Learn all about Sitelinks – what they are, how they differ from headlines, maximum numbers you can use across different devices, and more.
Google Search to drop Sitelinks Search Box
This does not impact sitelinks but will impact the search box sitelinks feature.
How SEO moves forward with the Google Content Warehouse API leak
Addressing common questions, critiques and concerns following the massive Google Search leak and how your approach to SEO should change.
How ad assets work in PPC
Ad assets (formerly called extensions) provide more information about your ad. There are many different kinds of ad assets, and the search engines are regularly introducing new types. Ad assets are served dynamically based on context such as device and location and in combinations predicted to improve click-through rates. Ads in position one – the […]
Is your brand guilty of greenwashing in your Google Ads?
Monitor your Google Ads account for greenwashing claims and ensure your messaging aligns with your brand's environmental efforts.
This day in search marketing history: January 21
Google explains the core algorithm, plus: indexifembedded, Google sets sights on content farms, trademarketing SEO and more.
This day in search marketing history: January 6
Google Webmaster Tools added unnatural links and cloaking spam warnings, plus: Google Shops, how Yahoo angered advertisers and more.
This day in search marketing history: January 3
Why Google penalized Google Chrome, plus: DuckDuckGo launches Donttrack.us, Google challengers, Google newspaper ads and more.
Is Google Search showing fewer sitelinks
Google use to show as many as six sitelinks in its search results - now it seems to show at most four. Maybe this was a layout change to vertical sitelinks?
Sharing is caring; Wednesday’s daily brief
Plus, Broad Match Modifier goes away in July
Sitelinks searchbox, logo enhancement and unparsable structured data report added to GSC
Check out these three new reporting goodies Google just added to Search Console.
SearchCap: SEO at Google, Sitelink ad tips & SMX Munich
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to avoid a site migration disaster Jan 11, 2019 by Chris Sherman There are many reasons you might be considering a site migration: introducing a new CMS, changing hosting providers […]
Sitelinks tip: Set your sitelink descriptions or Google, Bing Ads can do it dynamically
If you haven't set up manual sitelink descriptions in non-brand campaigns, yet, you may not like what you see.
Google wants to hear from SEOs on the search result listings
Here is how to give Google your two cents on the search result listings.
SearchCap: Google Ads recording calls, Sitelinks snippets & Google Easter Eggs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Updated: The big list of Google Easter eggsOct 9, 2018 by Chris Sherman We’ve updated this post to include new Easter eggs that Google has placed as part of its 20th […]
New format for Google Sitelinks shows more site content in search results
Check out this new Google search result user interface that looks like featured snippets within Google Sitelinks.
5 conversion boosters to optimize your PPC campaigns
Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is, there’s already so much competition. How […]
What’s going on with Google brand CPC?
Brands may be at Google’s mercy when it comes to the price of branded traffic, but Columnist Andy Taylor outlines steps they can take to reduce their CPC pain.
Google is testing images in search text ads
The test was spotted on mobile over the weekend.
Four ways to spot AdWords account trouble early
With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of it all, especially when managing more than one account, or when your job entails more than just doing AdWords. Luckily, there are some simple ways to spot trouble early […]
SearchCap: Google AdWords Sitelinks, phrase match & AR
Below is what happened in search today, as reported on and from other places across the web.
Google AdWords doubles the number of Sitelinks on search ads
With the new Sitelinks format for Google AdWords, you can now have as many as 8 Sitelinks in your ads.
SearchCap: Google autoplay videos, SOS alerts, Sitelinks update & GOOG earnings
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms testing auto-play videos in the search resultsJul 24, 2017 by Barry Schwartz Google is running a small experiment where videos automatically play in the knowledge panel. While it’s a […]
Google officially changes Sitelinks design to carousel format
After a year of testing, we now have a carousel format for the Sitelinks interface in the mobile Google search results.
Bing adds ‘Popular Content’ search results snippet section
Bing has a new carousel snippet feature that shows you the most popular content on the site. Is it too much?
Google drops the Content Keywords feature from Google Search Console
It is official. After hinting at removing the Google content keywords report from Google Search Console, Google did it.
SearchCap: Google rich cards, AdWords store visits & fake news
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Google might not be able to stop “fake news”Nov 22, 2016 by Danny Sullivan Google says it wants to prevent fake news from spreading, but the search giant has serious […]
Google is testing images in Sitelink extensions
Spotted on mobile, the extensions display in a swipeable carousel.
Google testing new Promotion Extension in text ads
Advertisers can feature special offers in their text ads with the extension.
Google to fix bug where small sitelinks don’t show up in the search results
Google says they now have fixed the bug.
SearchCap: Google Penguin done, Sitelinks demotion & new mobile index
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Within months, Google to divide its index, giving mobile users better & fresher contentOct 13, 2016 by Barry Schwartz Currently, Google has a single index of documents for search. Google’s Gary […]
Google Search Console removes sitelinks demotion feature
After 9 years, Google has decided to drop the sitelinks demotion feature from the Google Search Console.
SearchCap: Google voters, CPC prices & sitelinks test
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile brand CPCs on Google are climbing, finds MerkleJul 15, 2016 by Ginny Marvin Increases started at the end of June and have only affected smartphone CPCs. Google to launch new […]
Google testing new format for Sitelinks, in carousel card form
Google keeps on testing, this time with a new carousel look for Sitelinks.
SearchCap: Google sitemaps, Gboard ads & Sitelink card ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bug? Google Sitemap index counts drop across Search Console reportsMay 13, 2016 by Barry Schwartz Many publishers and webmasters are seeing huge drops in the reported index count in the Google […]
Google testing a carousel of Sitelink cards in search ads
Spotted on mobile, the carousel features individual cards that link to separate landing pages.
Google is completely redesigning AdWords: Offers first peek
The now-legacy platform will be undergoing a redesign process to make it easier to navigate and use.