Assembly-line marketing is obsolete. Positionless Marketing is the disruptive innovation transforming how brands connect with customers in real time.
A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples.
The company says it offers local human outreach at scale.
Retailer joins Walmart in climbing aboard the Google Express.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violationSep 18, 2017 by Greg Sterling Submission appears similar to its earlier, unsuccessful settlement proposal. Keys to Driving […]
This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile's now-dominant contribution to search.
Big text ad changes, a revival of device bidding and LinkedIn possibilities are among the announcements that hold big implications for search marketers.
New features for Local Inventory Ads and an update on Purchases on Google.
Impact on in-store visits outperforms TV ads, says Sears Hometown & Outlet Stores.
Google’s ongoing efforts to bolster its product search portal, Google Shopping, and take on Amazon and Ebay just got another boost. The company has acquired Rangespan, a London based start-up that developed back-end supply chain management software for online retailers. Founded by Amazon veterans, Rangespan’s predictive software helps surface products that are likely to be […]
Yesterday Microsoft and Local Corporation announced a deal in which the latter’s Krillion local product database will be provided to Bing for display in search results. Local Corp. will supply in-stock product data from a range of mostly national-local retailers. The list of participating retailers includes BestBuy, Costco, Express, Fry’s, Home Depot, Kmart, Lowe’s, Nordstrom, Orchard […]
Advertisers have flocked to Google AdWords Product Listing Ads (PLAs) since Google Shopping transitioned to a paid model last fall. A new study by AdGooroo estimates more than 4 billion PLAs were displayed in the U.S. from March to May 2013, accounting for 5.9% (71.7 billion) of the total of ad impressions in that period. But […]
Table of Contents Section I: Marketing Automation Software Market Overview Section II: Marketing Automation Market Trends Section III: Marketing Automation Platform Capabilities Section IV: Choosing a Marketing Automation Platform Section IV: Vendor Profiles Step One: Do You Need A Marketing Automation Platform? Resources View complete Table of Contents "Marketing Automation Platforms 2014" editorial team: Advisory […]
As expected, Microsoft co-founder Paul Allen has re-filed his patent infringement lawsuit against some of the biggest companies on the web. The suit alleges that 11 companies have infringed on technology developed in the 1990s by Interval Licensing (AKA Interval Research Corporation), one of Allen’s companies. The 11 companies named in the suit are Google, […]
Paul Allen, the Microsoft co-founder and one of the richest men on earth, has filed a patent infringement suit today against several Internet titans, the Wall Street Journal reports. The lawsuit centers on technology developed a decade ago by Interval Research Corp., a technology lab that Allen owned between 1992 and 2000. Eleven companies are […]
As explained in my last article -- search engines can tell you a lot about your customers. Specifically I shared a few tools that enable marketers to identify buyer needs, emerging market trends, and competitive threats. Today I’ll cover another (free) tool that can help you understand your customers’ entire search process, and the best ways to capitalize on this data to improve marketing results.
Darrin Ward noticed Google is displaying a form of Sitelinks in the AdWords ad position. I personally see it myself for a search at Google for [staples.com]. Here is a screen shot: This seems to be some sort of extension of the one line site links or the product plusbox feature. I will ask Google […]
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.