Google Continues AdWords Product PlusBox

Feb 5, 2009 at 8:56am ET by Barry Schwartz

Yesterday, at the Search Engine Roundtable, I wrote about Google’s AdWords Product PlusBox. The Product PlusBox has been a limited test since November 2007, but it seems like Google has expanded the test. I asked Google about this and they told me it is still a limited beta to test how effective this is as a way of engaging potential customers for advertisers.

I wouldn’t be surprised if most of you can replicate the Product PlusBox right now by searching on mens or luggage or hard drives. If you can’t see it, please comment and let me know where you are searching from. Here is a screen capture of it in action:

Expanding it:

How does an advertiser get this Product PlusBox? Well, first, you need to be part of the limited beta – so bug your AdWords representative. Second, you must have your products submitted to Google Base. Here is Google’s full statement on the “AdWords Product PlusBox.”

As part of our ongoing commitment to innovation and helping users find the information they’re looking for online, we are testing a feature called the AdWords Product PlusBox, intended to help make information about specific products more easily accessible. For ads associated with products in Google Base, a plusbox can be expanded to display relevant products from that advertiser. The plusbox provides users with more information about an advertiser’s offering even before clicking on the ad, and offers advertisers a new way to engage potential customers. This feature is currently in a limited beta with a small number of advertisers.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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