Google tests “App Labs” hub for early ad features
Google tests App Labs in Google Ads, giving advertisers early access to experimental app campaign features.
Topic: Beta test
Google tests regional member pricing in Shopping Ads
Google is testing a new Shopping ads beta that lets merchants show region-specific loyalty prices, helping retailers localize promotions.
Reddit debuts 6-second video ad views goal
Reddit’s 6-second video ad goal boosts completion rates while slashing costs, helping brands pay only for real attention.
Gender exclusions spotted in Google Performance Max campaigns
A new PMax beta lets advertisers exclude genders, opening the door to more precise targeting and higher campaign performance.
YouTube tests 30-second non-skippable ads in standard campaigns
Google opens up 30-second non-skippables in YouTube auctions, giving advertisers premium reach without reservation deals.
Google quietly releases guide for AI Max for Search: What advertisers need to know
Google’s new AI Max for Search implementation guide details how to enable advanced AI features in search campaign.
Google Performance Max gets new AI-powered video creation, asset testing
Google is integrating its advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.
Reddit launches Lead Generation Ads
Lead Generation Ads let you capture leads directly on Reddit, potentially improving conversion rates across various industries.
New Google structured data carousels (beta)
Google has new documentation on what it also called host carousels within Google Search.
First look at Google Ads’ enhanced customer service for small businesses
Brands can book one-on-one phone consultations with a Google rep for $50.
Microsoft’s Performance Max is now in open beta
Microsoft plans to soon bring its Performance Max product to general availability and continue to build on more features.
TikTok Shop launches in Beta
TikTok subscribers will be notified of the new beta program via email.
Twitter has launched a Search Keyword Ads beta test to all advertisers
Search Keyword Ads are a new Conversion campaign objective in the Twitter Ads interface.
Microsoft Advertising announces open beta for RSA ad customizers
RSA customizers can help to create more dynamic ads that feature more product information in the ad copy without requiring advertisers to manually change the copy.
Google Search Console Insights for content creators
Search Console Insights uses both Search Console and Google Analytics data in one view
YouTube launches Video Builder, a lightweight ad creation tool for businesses
Brands can create 6- or 15-second videos using existing assets and YouTube’s free audio library.
Google Ads testing custom dimensions to enable reporting based on your business structure
Group and report on campaigns with a hierarchical structure to see performance by business category or marketing strategy.
Google AdWords’ automated ad suggestions test is getting a reboot
The new ads beta takes into account advertiser feedback on the earlier Ads Added by AdWords test.
Google Now Taking Sign-Ups For AdWords iOS App Beta
Advertisers can apply now to start testing the iOS version of Google's AdWords app.
Bing Ads Editor For Mac Is On The Way, Really
Mac users are finally getting their due from Bing Ads: a desktop editor that comes with an updated UI and new features.
Bing Ads Shopping Campaigns Now In Beta
The beta will likely get more advertisers to try Bing Product Ads as Shopping Campaigns can be imported from AdWords.
Flickr Testing Improved Search Experience [PHOTOS]
Some Flickr users should be seeing a new search interface that’s described on the site as a “beta” and offers faster access to more content across Flickr. Yahoo’s communications team declined to say how many users are opted in, but did give us this statement confirming the test: We’re constantly iterating and experimenting to bring […]
Bing Image Widget Now Offline After Getty Images Lawsuit
The Bing Image Widget that launched on August 22nd is now temporarily offline after Getty Images sued Microsoft over the feature. If you try to access the tool, you will be presented with a notice that the “Image Widget” has been “temporarily removed the beta.” Here is a picture: Getty Imaged filed a lawsuit against […]
DuckDuckGo Releases New Beta Site With Redesigned Look & Added Features
DuckDuckGo. the search engine known for protecting the privacy of its users, announced a new “reimagined and redesigned” beta site today. According to the announcement, the new site will deliver smarter answers and have a more refined look. DuckDuckGo has also added new features, including an image search, auto-suggest and places. The new site is […]
Bing Product Ads To Run In Closed Beta Through Holiday Season
Upon hearing the news that Adobe was releasing support for Bing Product Ads through its Media Optimzer platform, I asked Microsoft about the status of the product ads launch. In a new statement to Search Engine Land, David Pann, GM, Microsoft Advertising Search Group, said: “We are on track to release Product Ads in Q3 of this year. […]
Google+ Opens To More People, But Will That Last?
Haven’t gotten into Google+ yet? It appears anyone can sign-up now at the Google+ home page. Hitting the page now brings up a sign-up box, rather than the usual “Keep Me Posted” message that I believe had been there: Tony Steward on Google+ seems to be the first, or one of the first, to have […]
Google Knol Still Alive & Fixed, But Questions Linger About Its Future
Google has fixed a bug that temporarily made Knol look like a ghost town this week. And, without exactly providing a ringing endorsement of its article writing service, Google says it is still supporting Knol. The Google Operating System blog suggested yesterday that Google had “abandoned” Knol and questioned if Google should or would shut […]
Yahoo Local Expands Its Beta To Mobile
Yahoo is making a big push today for its new local search (edit: see below) interface, which offers a somewhat dramatic change both in the content it includes and how it’s presented. Greg Sterling actually covered most of this a couple weeks ago here on SEL, but here’s a quick recap: The new desktop beta […]
Yahoo Mail Beta Improves Searching Yahoo Mail
The big buzz last night was from Yahoo releasing the Yahoo Mail Beta globally. The new beta vastly improves speed, security, email search while offering a “more social email experience,” said Yahoo. The Yahoo Search Blog briefly explained “you’ll find a faster email search using Yahoo’s wealth of search science and technology.” The new left-hand […]
Google Opens Local Shopping Merchant Details
The Google Merchant Blog announced they have opened up the help documents for how merchants can submit content, such as local stock inventory levels, for their products. Google said this is still a limited beta program, which was first announced in March of this year. Google also said that if merchants are interested in being […]
Up Close With Facebook Questions
Facebook Questions is the latest in a long line of question-and-answer services online but, as Danny Sullivan mentioned in his news article earlier, it’s the only one with a community of 500 million users behind it. For comparison’s sake, Yahoo Answers, the recognized leader in the Q&A space, announced in late 2009 that it had […]
Google Tests New AdSense Management Console
Google AdSense announced today at the CRS Conference that they are currently testing a new interface for the AdSense console. The beta is currently being tested by few publishers, but Google promises to allow “thousands of publishers” to test this out “over the coming weeks.” Here is a picture of one of the screens: Features […]
Google AdWords Expands Opportunities Tab Beta
The Google AdWords Blog announced they are expanding the limited opportunities tab beta to more advertisers in the US, UK and Australia. And in the next “few days,” Google will make this new tab available to all “English-language accounts.” If you see the new tab and are a bit confused about where the tools and […]
Bid Simulator Comes To Google AdWords
Google AdWords has been testing a beta feature since late May known as “bid simulator.” The feature basically shows you how many impressions and how your ad position would look, if you increased or decreased your bid price. Here is a screen capture I grabbed from the reference guide on this new beta feature: The […]
Google AdSense Testing Category Filtering Feature
The Google AdSense blog announced they are testing a new beta feature that gives publishers control over the ads they can filter. This filter allows advertisers to pick specific categories of ads that they want to block. For example, if you have a site about education and you specifically do not want to show any […]
Google Expands AdWords Interface Beta Test
If you’re a Google AdWords user, you may be able to kick the tires on the new AdWords interface. Google has opened the beta it to more US advertisers, as well as to new countries (the UK and Australia) and new languages (Spanish, Japanese, French, and Brazilian Portuguese). When you login to your AdWords account, […]
Microsoft Shutting Down adCenter Analytics Beta
Microsoft said it was closing its adCenter Analytics beta program: Our team would like to sincerely thank you for your participation and your invaluable contributions to the program. Our objectives at the outset were to serve the needs of small and midsize self-service customers, as well as evolve the Microsoft strategy to address the Web […]
Microsoft adCenter Desktop (Beta) Now Available To More Advertisers
Microsoft has announced that the Microsoft adCenter Desktop (Beta) client is now available for more advertisers. Microsoft adCenter Desktop (Beta) was first announced at SMX Advanced on June 3, 2008. To be part of this beta now, you must be an advertiser based in U.S. or Canada with fewer than 100,000 keywords in your combined […]
Google Continues AdWords Product PlusBox
Yesterday, at the Search Engine Roundtable, I wrote about Google’s AdWords Product PlusBox. The Product PlusBox has been a limited test since November 2007, but it seems like Google has expanded the test. I asked Google about this and they told me it is still a limited beta to test how effective this is as […]
Google AdWords Testing New Interface
Tim Cohn writes about a new user interface beta that Google is offering to some AdWords advertisers. As you can see from Tim’s screenshot below (which was probably left small to protect personal data), the new interface looks similar to the charting/graphing system that Google Analytics uses: (It also looks somewhat similar to the Yahoo […]