• http://ftc.gov/ MonopolizedSearch

    This is actually good news. It appears Google has disavowed enough webmasters/seos that marketing budgets for Google are being reigned back in. I hope the CPC continues to decline just as quickly as Google has shunned small businesses in favor of Amazon and the other corporate heavyweights that are part of Google’s Internet Association.

  • Fabian Linge

    It’ll be interesting to see how the CPC will change in the near future. After this massive increase in the last couple of years I’d happy to see the costs go down.
    Guess we will find out shortly :-)

  • mary li

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  • http://twitter.com/abdulisbest Abdul Wahab

    For SEO newbie of Adwords/PPC newbie?? :-O

  • http://twitter.com/abdulisbest Abdul Wahab

    hahaha… as a SEO its our selfishness, we got happy to know google adwords gone little bit down :-) .. . But yes we all happy as Google discouraging more and more SEO

  • http://www.eBizROI.com Rick Noel, eBiz ROI, Inc.

    CPC is market-driven so stabilization means that demand must be increasing since we know supply is increasing, which is usually negatively correlated with CPC (more supply means falling CPC). This increase in demand is supported by an increase aggregate clicks YoY. The key for ROI is effective PPC campaign management.

  • Pat Grady

    Very good news, I own a ton of GOOG. :-)

  • http://www.facebook.com/clau.farcas Claudiu Fărcaș

    I really think that it’s normal that the Average CPC to decrease while the number of clicks are rising faster than the conversion values.

  • http://lostpr.es/ David Iwanow

    I’m wondering if tablet monetisation is not proving as successful for Google even with the rise in CPC described in the Adobe report brining them closer to desktop CPC rates.

    Seeing that publisher partners are generating close to 27% of total revenues I think part of the drop is the shift to tablet from desktop. I see/hear that mobile traffic still doesn’t earn as much as you would from a desktop visitor with Adsense.