How to segment SEO data for multi-location brands
Go beyond aggregate performance to uncover which markets, locations, and search behaviors are driving your SEO results.
Topic: Adobe
Semrush is bringing AI visibility under the Spotlight
This October, Semrush, an Adobe company, will bring its Spotlight conference to London to discuss how AI is changing the way brands get discovered and why marketers need to rethink their visibility for the AI age.
How to build a defensible SEO budget for 2027
Show leadership what your SEO investment protects, where growth is justified, and which bets are worth testing as search keeps changing.
AI shopping starts with your product feed, not your product page
AI shopping uses structured product data to decide what shoppers see. Here's why your Google Merchant Center feed is key to discovery.
Why standard SEO advice fails for travel websites
Feed management, entity optimization, and modular content matter more than traditional ranking tactics in travel search.
Winning the AI decision layer: From AI discovery to agentic commerce
AI engines now decide which brands to recommend, trust, and transact with. Learn the six steps to become AI's preferred choice.
AI Overviews vs. featured snippets: What the data says about CTR, traffic, and conversions
How do AI Overviews and featured snippets compare? Read our guide on the key differences, the data, and how to optimize for each.
New Adobe tool shows where brands win and lose in AI search
Backed by 300 million AI prompts and Semrush data, the platform tracks mentions, share of voice, and content gaps across leading AI engines.
AI referrals to travel sites surge 194% as engagement rises: Adobe
AI-referred travelers spend 70% longer on sites, engage 21% more, and bounce 41% less as the conversion gap continues to narrow.
Publisher LLM visibility: Steal The Spruce’s winning playbook
Organic traffic is declining. Learn how publishers can boost AI visibility, earn more citations, and build authority using The Spruce’s proven LLM optimization playbook.
How a 200-person company competes with a $160B giant in AI search
Want more AI search visibility? See how Descript earns citations, brand mentions, and recommendations in AI search — and what you can replicate.
ChatGPT ads expand with self-serve buying
ChatGPT ads are expanding with self-serve buying, and improved measurement, a move toward a scalable advertising platform.
Top 4 ecommerce trends for 2026
Discover the top ecommerce trends for 2026, including AI-driven shopping, unified commerce, TikTok Shop growth, and livestream selling — plus how brands can stay competitive.
Customers want personalized marketing. Why can’t most brands deliver?
Your customers may not use the phrase ‘personalized marketing,’ but they recognize it when it works.
AI traffic converts better than non-AI visits for U.S. retailers: Report
AI traffic to U.S. retail sites is up — and it's converting better than traditional channels like paid search, according to new Adobe data.
Adobe to shut down Marketo Engage SEO tool
Users have until March 31 to export SEO data as Adobe retires a little-used Marketo feature and shifts focus toward broader search tools.
7 organic content investments that drive ecommerce ROI
Fewer searches lead to clicks, and discovery now happens across AI, social, and search. These investments help ecommerce brands stay visible.
How to use AI response patterns to build better content
LLM answers vary widely. Here’s how to extract repeatable structural, conceptual, and entity patterns to inform optimization and positioning.
OpenAI says ChatGPT ads can be ‘additive’ if done right
OpenAI’s COO says ChatGPT ad rollout will be gradual and privacy-focused, as it tests monetization without compromising user trust.
Why video is the canonical source of truth for AI and your brand’s best defense
A five-minute video provides more data for an LLM than most blog posts. Here’s how to maximize your brand’s surface area for AI retrieval.
A 3-tier framework for Shopify integrations that drive conversions
Not every Shopify integration delivers value. Learn how to sequence checkout, re-engagement, and optimization tools for revenue impact.
Why LLM perception drift will be 2026’s key SEO metric
New data shows how AI models are reshaping B2B brand hierarchies through rapid month-to-month shifts in unaided recall.
Stop optimizing. Start orchestrating. That’s SEO now.
From search engines to generative engines, the role of SEO has always been empathy. Today it demands orchestrating clarity across the enterprise.
Adobe to acquire Semrush
Adobe will acquire Semrush for $1.9 billion, the companies announced today, with closing expected in the first half of 2026.
AI sends 1% of website traffic – and most of it is from ChatGPT
ChatGPT tops AI referrals; AI highlights brands Google doesn't; and organic search still drives the most traffic, new benchmark report finds.
Stop reporting traffic and activity. Start reporting progress.
Replace vanity metrics with revenue-aligned KPIs like reach, coverage & velocity so you tie SEO to pipeline growth & business outcomes.
Types of landing pages: Examples & when to use each
From lead gen to click-through, not all landing pages are the same. Learn the main types, see examples, and discover how to choose the right one for your goals.
The future of engagement is in your customers’ hands (or pocket)
How marketers can prepare for the rise of messaging-first customer journeys.
Holiday ecommerce to hit record $253 billion – here’s what’s driving it
Mobile, AI, social media and big discounts are transforming how Americans shop online this holiday season, according to Adobe’s forecast.
Think AI can scale personalization alone?
Not without a content supply chain that can keep up.
Ready to level-up your mobile strategy? New consumer research and trends
In this webinar, Adobe shares what’s driving mobile app growth in 2025—and how real-time, personalized in-app experiences are converting users into loyal customers.
What is influencer marketing and how to navigate it
Influencer marketing drives trust and reach. Learn how it works, why it’s effective, and how to build campaigns that convert followers into customers.
New TikTok AI tools let you generate branded videos from images, text
TikTok’s new creative tools let you instantly generate branded videos and digital avatars from simple images or text prompts.
LinkedIn launches new video ad formats, Adobe integration
LinkedIn's latest video ad tools help B2B marketers capture attention faster, reach decision-makers, and boost brand impact across screens.
Cross-channel personalization: what works now across generations and channels
From Gen Z to Boomers, today’s customers expect personalization. Compliance shouldn't be a barrier.
Strategic PPC moves to offset traffic loss from zero-click search
As zero-click search becomes the norm, organic traffic is eroding. Here's how paid media can bridge the gap.
Survey: 36% of consumers start searching on Pinterest, not Google
Visual search is in. Pinterest is quietly emerging as a search engine for Gen Z and Google isn't always the go-to anymore.
6 free Chrome extensions for PPC
Equip your browser with these PPC-focused Chrome extensions to track smarter, tweak faster, and win bigger.
Generative AI use surging among consumers for online shopping: Report
Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert.
How to make engaging long-form YouTube videos
Not everything fits in 60 seconds. Learn how to make compelling long-form videos and video podcasts that drive engagement and visibility.