How to build a Google Ads dashboard with Claude that ties spend to outcomes
Google Ads shows conversions, but what happens to those leads? Connect ad performance with CRM data to see what's actually working.
Topic: Pay-per-click
Search Engine Land Awards 2026: And the winners are…
Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO and PPC in 2026.
Rémi Kerhoas’ shares how a PPC mistake went unnoticed for three months
Rémi Kerhoas reveals how a major PPC mistake shaped his approach to AI, automation and client management.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Your CRM might be your most underrated keyword research tool
What if your next big SEO opportunity is buried in a lost deal? Sales objections and buyer questions expose gaps in your content strategy.
SMX Advanced San Diego 2027 speaker pitches are now open
Want to be on stage in March? Now is your chance to pitch advanced, actionable sessions on SEO/GEO, AI-driven search, PPC, and more.
Why the order of technical SEO fixes matters
A post-migration SEO case study shows how technical fixes and metadata updates preceded a 121% month-over-month increase in organic traffic.
Should your PPC landing pages change for AI Overviews?
As Google gets better at matching ads to search intent, your landing pages need to keep up. Here's what to prioritize — and what to skip.
5 underrated tools to boost your B2B PPC performance in 2027
Explore tools for AI-powered analysis, attribution, creative insights, and campaign management, plus emerging options worth watching.
Search Engine Land Awards 2026: Complete finalists list
We're excited to announce the nominations for this year's Search Engine Land Awards. Winners will be announced Oct. 26.
How to launch an awesome SEO campaign
How to start an SEO campaign from scratch. Includes LOTS of real life examples and case studies.
What the PPC agency of 2027 will look like
As routine PPC work gets automated, agencies face a bigger question: What will clients still pay humans to do?
Consolidate or segment? A Performance Max decision framework
Too much consolidation wastes spend. Too much fragmentation hurts optimization. Find the right balance for your Google Ads account.
Cost per action (CPA) marketing: The ultimate guide [Updated]
A complete guide to CPA marketing from someone that’s actually done it.
Google AI Mode ads: Everything you need to know
Google is deciding when and how to introduce your business into AI-powered conversations. Here's where your control begins — and ends.
The PPC marketer’s guide to Google’s Meridian
Traditional marketing mix models struggle with paid search. Google's Meridian uses geo-level data and search signals to address blind spots.
The top 10 tools for PPC management in 2027
See which tools can help you analyze accounts faster, streamline workflows, collaborate with clients, and spend more time on PPC strategy.
Google Display migration to Demand Gen: How to protect your ad budget
Demand Gen removes familiar Display controls. See what changes, what to audit, and how to limit wasted spend after migration.
Shopify SEO: The complete beginner’s guide
Learn how to rank your Shopify store in Google with this comprehensive Shopify SEO guide.
35 common SEO interview questions (And how to answer them)
Ace your SEO job interview with our guide featuring 35 top questions and helpful answers provided by expert SEOs.
Top PPC tactics to try for all levels of AI adoption
Whether you’re using AI for insights, as a campaign copilot, or to automate tasks, these tactics can help you get more from your campaigns.
Commercial intent keywords: What they are and how to rank
Learn how to find buyer intent keywords and evaluate commercial intent for a set of keywords.
Is your Google Ads account ready for Q4?
Black Friday isn’t the time to discover problems with your tracking, product feed, or margins. Here’s what to sort out beforehand.
The August 17th Post-Mortem: What Google’s Smart Bidding update really changed
Join us on October 15th where Mike Ryan shows how Google’s August 17 update reshaped ROAS, CPCs, budgets and advertiser behavior.
25 best blog niche ideas (Data study)
We analyzed 100 niches using real data to reveal the top 25 blog ideas – ranked by growth, competition, and monetization potential.
PPC monitoring: What to check between audits
Catch PPC account changes, budget problems, and unusual performance between audits — without turning every fluctuation into an alert.
When more PPC budget doesn’t equal more leads
If search is carrying your lead generation strategy, increasing spend won’t replace the awareness and trust built across other channels.
SpyFu guide: How to get the most out of this SEO tool
Master SpyFu with Backlinko's comprehensive guide. Uncover your competitors' strategies, keywords, and ad campaigns with ease.
Smarter ways to visualize search marketing data in 2027
Better data storytelling puts performance changes in context, surfaces hidden patterns, and gives stakeholders a clearer path forward.
3 PPC priorities to focus on in 2027
As advertising platforms take more control of media buying, advertisers need to rethink what they can control
Google Ads’ Smart Bidding update appears to have ended bid suppression
New analysis suggests Google’s Aug. 17 Smart Bidding update is driving higher CPCs and lower IS for budget-limited campaigns.
How to tell which Google Ads controls actually control anything
Some Google Ads settings are firm rules. Others are suggestions. Knowing the difference can prevent slow, invisible performance losses.
Your competitors’ negative reviews could improve your PPC ads
What customers complain about can reveal what they value. Use those insights to find stronger PPC messages to test.
Matt Van Wagner shares what’s changed, what disappeared and what PPC still gets wrong
Paid search veteran Matt Van Wagner reflects on 20 years of Google Ads, lost PPC tactics, rising automation and more
Google Ads AI needs guardrails, not blind trust ft Mike Ryan
Mike Ryan shares lessons from AI Max mistakes, campaign over-segmentation and advertiser overreactions to Google Ads changes.
AI Overviews and paid search: When to fight, influence, or generate demand
Classify queries by intent and AI visibility to decide where to bid, influence the answer, or shift budget to demand generation.
3 ways to make AI safer in a live ad account
Automation layering techniques can be deployed to successfully make AI-driven PPC safer.
Facebook ad costs fall as traffic and lead performance improves: Report
Facebook ad performance improved in 2026, with traffic CTR rising 12.87% to 1.93% and CPC falling 14.29% to $0.60.
Advertisers report Google Ads credits being revoked after spending
Advertisers report Google Ads promotional credits being invalidated after they’ve already spent budget to qualify for them.
Amazon pilots ChatGPT Ads through its DSP
Amazon is piloting access to ChatGPT Ads through Amazon DSP, letting U.S. advertisers extend campaigns into conversational ads.