Google Launches Hashtag Search, Shows Google+ Posts On Search Results Page

Google logoThe integration of Google+ across Google properties continues in a big way today with the launch of hashtag search.

Simply put, if you search Google for a hashtag, you might see Google+ posts using that hashtag to the right of the regular search results.

Google’s Zaheed Sabur announced the new feature this morning on Google+, saying that it’s available initially for English language searches on both Google.com and Google.ca.

The only posts that will show up on Google searches are those that were shared publicly, or shared with you (if you’re a Google+ user). Clicking on one of the Google+ posts leads you to Google+ where the search is reproduced.

By pure coincidence, a Google.com search just now for the #googleglass hashtag showed a Google+ post last night from our founding editor, Danny Sullivan, in the right column. (You can click for a larger version.)

google-hashtag-search

The Google+ posts will scroll automatically, or you can control them manually via the up/down arrows at the top.

Note, too, that Google is trying to pre-empt anti-competitive claims by including links at the bottom to do the same search on other social networks. In this case, my options were to do the same search on Twitter and Facebook. It’s not clear at this point if other social networks (Instagram, Vine, etc.) will be added, or are already able to appear depending on the hashtag being used.

Related Topics: Channel: Social | Google: Google+ | Google: User Interface | Google: Web Search | Top News

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://www.jaankanellis.com incrediblehelp

    Google: “Please, please start using Google+”

  • http://thejakejordan.com/ baldjake

    I don’t see it any SERPS but #googleglass. I tried #facebook #grammys #syria #egypt #nike.

  • Sergiu Draganus

    Google: “I’m gonna make you an offer you can’t refuse” – use Google+ / Google Maps or stay out of Google’s 1st page

  • Guest

    Making things posted to a network easier to find in a search engine is not enough of an incentive to get people to use a social network.

  • Chad Harris

    I believe there is some connection – ( not provided ) #youwant-better use G+

  • Durant Imboden

    It sounds like a reasonably useful feature for social chatterers who follow trending topics, at the expense of yet more clutter in Google’s overcrowded SERPs.

  • Tom

    Not seeing anything like this yet in Google Australia…although that is usually standard…

  • Etienne Clergue

    I’ve been explaining to many clients for a while now that creating a Google+ profile (as well as a local profile) is going to become a necessity to rank well, and I guess this is confirmation that it’s all happening.
    Being cynical we could say that G+ is so far behind its main social competitors that this is a desperate attempt to drive activity….

  • Geoff Roy

    nor in Google UK search results…shouldn’t be long though

  • Geoff Roy

    nor in Google UK search results…shouldn’t be long though

  • mcc1270

    I can see Tumblr ranking for most of the queries and sites which have /tag/ extension in permalink

  • http://www.nikhilchandra.in/ Nikhil Chandra

    Now now! This is crap. I mean now Google is literally trying to push Plus aggressively. Don’t you think it is only going to increase spamming in GPlus? This is like coercing your customers to buy refrigerator from you because you have earlier bought their television set :-)

  • mcc1270

    and make your life surrounded by google

  • w3rdsmyth

    Google+ 1.01 billion users. Facebook 1.15 billion users. Yeah….a shame no one is using Google+

  • http://www.jaankanellis.com incrediblehelp

    Tell the numbers on active users???? Just becuase you have a Google acccount doesnt mean you use Google+

  • w3rdsmyth

    And you think that all of those 1.15 billion facebook accounts are valid. I personally know about 100 people with at least 10 fake facebook accounts just to play 1 game. I’m betting if you compared active accounts by real people, the Facebook numbers would look even worse.

  • w3rdsmyth

    And you think that all of those 1.15 billion facebook accounts are valid. I personally know about 100 people with at least 10 fake facebook accounts just to play 1 game. I’m betting if you compared active accounts by real people, the Facebook numbers would look even worse.

  • OverPerezHilton

    i tried several attempts, and they all worked…until I tried to search #hategoogle and all of the sudden its not showing on the right hand side.

  • Ben Poulton

    Brace yourselves, the blackhatters are coming to G+. Be on the lookout for the next “How i made $5678.32 in day by ranking #1 in Google through Google+ posts!”

  • Marc_Razia

    Just because a social network isn’t as big as Facebook doesn’t mean no one uses it. That’s like saying anyone that doesn’t have as much money as Warren Buffett doesn’t have any money.

    There are over 100 celebrities EACH with 1 million+ followers on G+. There are numerous special interest communities with 100,000+ members posting, sharing, commenting, etc. These are things anyone can verify themselves.

    Its not in FB’s league yet, but G+ is clearly being used.

  • Marc_Razia

    Yeah imagine that. A company pushing its own products. Its unprecedented!

  • http://www.nikhilchandra.in/ Nikhil Chandra

    Its not unprecedented BTW. Conglomerates have this tendency wherein they think they own the users just like in Democracy when the Prez thinks he owns the nation

  • http://www.jaankanellis.com incrediblehelp

    OK no doubt Google is pushing for Google+ to be the hub of everything Google: http://www.portent.com/data/dispersed-citation/

  • http://www.jaankanellis.com incrediblehelp

    OK no doubt Google is pushing for Google+ to be the hub of everything Google: http://www.portent.com/data/dispersed-citation/

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