Canonicalization and SEO: A guide for 2027
Google doesn't always choose your preferred URL. Find out why, fix conflicting canonical signals, and keep your content visible in search.
Topic: English
What language should you track AI prompts in?
English dominates AI training, but isn't always best for tracking AI visibility. Here's how to choose the right language for each market.
How to write a blog post: The definitive guide
A step-by-step guide to writing a blog post that people read and share.
Subdomain vs subdirectory: Which is better for SEO?
Should you use a subdomain or subdirectory? Learn how each impacts SEO and get expert-backed guidance to choose the best structure for your site.
Google Ads adds AI-powered campaign localization for international expansion
Google's Generative AI can now translate Search campaign assets, keywords, images and landing pages for new international markets
Google Ads adds IP address and timestamp matching to Customer Match
Google Ads adds IP addresses and timestamps to Customer Match, promising stronger matching and new privacy considerations.
Your AI content watermark isn’t what Google is looking for
Google’s focus is on content that adds something new, from firsthand experience and original data to useful tools and information gain.
Schema for AI search: Turning entity gaps into organic growth
How schema fixes and content updates can turn entity gaps into measurable gains, including stronger conversions and greater AI visibility.
Keyword seed selection for international SEO
International keyword research can make a market look empty when the seed misses local terms. Here’s how to find better entry points.
Before you hire an SEO auditor, know what you’re paying for
A 50-page report can still be fluff. Separate automated findings from the expertise and recommendations that make an SEO audit valuable.
How to build an AI governance framework for SEO
From hallucinated metrics to exposed customer data, here’s how to spot common AI risks and put practical guardrails in place.
Google rolls out AI-powered AdSense Help guide to all English Help Center traffic
Google’s AI-powered AdSense Help guide answers publisher questions and helps with onboarding and troubleshooting.
What is a marketing funnel? Complete beginner’s guide
Learn how to create effective marketing funnels that turn visitors into loyal customers. Start optimizing your sales process today.
What makes a good listicle?
New research into 3,000 listicles reveals the signals associated with higher rankings — from freshness to explicit item counts.
Anthropic AI watermarking: What it means for content and SEO
Confused by the AI watermark debate? Cut through the noise with a clear look at what Claude changed, why it matters, and what's being missed.
Has Google demoted listicles?
A 60,000-query analysis reveals where listicles still rank, where they’ve declined, and why ranking well doesn’t guarantee clicks.
Gemini 3.7 Flash rolling out in Google Search
This is first rolling out AI Mode for Google AI Pro & Ultra subscribers in English.
Google Ads is removing language targeting from Search campaigns
Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control
Should multilingual websites add English pages for AI visibility?
New research shows ChatGPT strongly favors English pages, unlike Google AI and Copilot. Here's what that means for your site.
How to build a keyword clustering tool with Python
Automate the process of grouping thousands of search queries into coherent topics for faster, more scalable content planning.
Google Image Search drops clean search box and adds gallery of images
Google Image Search has turned 25 years old and is now making its biggest change to its home page yet.
Google AI Overviews will let you create image
Google uses the latest Nano Banana model to create images directly in Google Search's AI Overviews.
Visual semantics: The missing piece of topical authority
Patents, research, and case studies suggest Google looks beyond text. Learn how page design influences search visibility.
Ask YouTube AI search experience expands to U.S. desktop users
Signed-in U.S. viewers can now ask natural-language questions and get AI responses with videos, Shorts, and follow-up prompts.
In memoriam: A tribute to Bruce Clay
A longtime search leader’s final industry conversation explores AI, content structure and the evolving craft behind ranking well.
GraphRAG: What entity-first retrieval means for SEO
GraphRAG explains why AI is shifting from isolated text to connected knowledge, and what that means for AI search optimization.
Tailor Your Feed: The Google Discover fan-out that surfaces niche sites
Here's why it opens a third visibility path for small sites, beyond implicit affinity and the Follow button.
Turn your SEO process into AI-powered tools
Learn how to package your workflows, expertise, and business context into AI assistants that work the way you do.
How AI helped build hreflang XML sitemaps at scale
Learn how iterative prompting, Python, and Google Colab helped turn a multilingual hreflang mapping project into a scalable workflow.
Headline formats and Google Discover: What 3.4 million articles reveal
This Google Discover study separates format from editorial context, showing why simple headline rewrites rarely deliver measurable lift.
Ginny Marvin clarifies AI Max, AI Search ads and what advertisers should prioritize after GML
Ginny Marvin shared details on AI Max, AI Search ads, measurement and first-party data in a wide-ranging Q&A.
Google AI Brief may be the replacement keywords never had
After 15 years of premature obituaries, the keyword may finally have a replacement. Here's why Google AI Brief matters.
Google begins testing healthcare ads in AI Mode
Google has confirmed a test of healthcare ads in AI Mode, offering an early look at how advertising may evolve within AI search.
Beyond RAG: Why every AI search platform is now agentic and what that means for your content
AI search has outgrown simple RAG. Learn how today’s hidden AI retrieval systems decide whether your content gets surfaced or filtered out.
What multilingual regions reveal about the future of AI search
Catalan search behavior exposes a deeper AI retrieval problem: language identification errors reshape rankings, citations, and AI answers.
Your campaigns span 12 channels. Why does it feel like 12 jobs?
The cross-channel ad ops problem is real and mostly ignored. Here's what it's costing performance marketers — and what's actually changing.
Google upgrades Asset Studio with Gemini-powered creative generation and video tools
Google is adding multimodal Gemini-powered asset generation, video creation and creative testing tools to Asset Studio.
Google launches Ask Advisor across Ads, Analytics and Merchant Center
Google’s new Ask Advisor aims to unify campaign management, analytics and optimization workflows through a Gemini-powered AI collaborator.
Nearly half of online articles are now AI-generated: Study
Study of 55,000 webpages finds AI-written content surged after ChatGPT and now accounts for about half of sampled articles.
Google quietly gave 54 publishers control over their Discover profiles. Here’s what they did with it.
The first systematic analysis of Google's invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.