Topic: Hashtag

What is Twitter?

Twitter is a social media platform that is based on conversation topics rather than connections. Anyone can post their opinion on any topic by simply using a hashtag (#) to categorise their message (eg #Cats). Unlike other social networks, connections on Twitter are essentially one way. Each user on Twitter has a feed, which contains […]

SEO

Twitter: Renewed Focus On SEO Generated 10 Times More Visitors

Think social media has killed search as a traffic driver? Think again, given that social media giant Twitter shared today that SEO has helped it generate a 10-times increase in logged-out visitors to its web site. The news came during the Twitter Analyst Day event today. Twitter’s director of product management Trevor O’Brien said the company made […]

SearchCap: Matt Cutts Extends Leave, Google Day Of Dead Doodle & Local Black Friday Tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC No search volume? No problem! Columnist Pauline Jakober provides helpful tips for campaigns focused on low search volume, high conversion […]

Searching For Super Bowl Ads? Watch Our Official Playlist

With all the excitement of the big game building and our third annual #Hashtag Bowl quickly approaching at our sister site, Marketing Land, we’ve put together a special page where you can watch all of the official Super Bowl ads as they go online. You’ll also find teaser ads as well as alternate ad versions […]

SearchCap: The Day In Search, December 20, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: England’s Lulworth Cove Tops Bing’s List Of Most Popular 2013 Homepage Images Bing has released its ten most popular homepage images of the year, with England’s Lulworth Cove off of the […]

SearchCap: The Day In Search, March 28, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Report: PPC Tablet Spending Up 112%, Smartphones Up 113% The new IgnitionOne Digital Marketing Report for Q1 finds that overall paid search spend in the U.S. was flat for the quarter, […]

Google+ Search Goes Real Time & Gains Hashtag Support

Google has announced that its still relatively new Google+ Search feature now will update its results in real time plus has new support for hashtags. Alerts For New Results When doing a search, if there are new results that have happened after you initially did your search, you’ll see a message alerting you to the […]

Twitter Launches ‘Twitter For Newsrooms’ (#TfN) As A Resource For The Press

Twitter launched Twitter For Newsrooms, a detailed resource to help professionals in news, TV, sports and entertainment use Twitter effectively.   The guide is geared toward the novice to intermediate user and helps to standardize the use of Twitter.  Specific sections include: #Report #Engage #Publish #Extra The guide contains advice including: ways to properly brand yourself, recommended tools, […]

SEO

Move Over Time Sorting: Twitter Gets “Top Tweets” Search Results

Twitter has added a new “Top Tweets” search results feature, along with “Top Images” and “Top Videos.” It’s a major shift away from showing Twitter search results where the most recent tweet comes first, regardless of real relevancy or quality. The change is welcome. Unlike regular search engines, which try to show the most relevant […]

SEO

Your Guide To The Royal Wedding 2011, Social Media Style

The last time Britain had a big Royal Wedding, one didn’t tweet about it, Facebook about it, Flickr about it and certainly didn’t air it on YouTube. One couldn’t. These things didn’t exist. But the 21st century British Monarchy is hip to the social media channels of today. Here’s how to tune in to the […]

Twitter’s Top Trends Of 2010

Twitter released their top Twitter trends of 2010. They have a nice reviews page of trends at yearinreview.twitter.com/trends/. Here is the break down: OVERALL TOP TRENDS Gulf Oil Spill FIFA World Cup Inception Haiti Earthquake Vuvuzela Apple iPad Google Android Justin Bieber Harry Potter & the Deathly Hallows Pulpo Paul NEWS EVENTS Gulf Oil Spill […]

SEO

The Origin Of #nickcleggsfault & Getting To More Relevant Tweets

Yesterday, I moderated a panel on real time search where one of the topics was how to get the balance between showing recent tweets versus the most “relevant” ones right. Today, there came a perfect example to test — the trending topic of #nickcleggsfault. For those unfamiliar with Nick Clegg, he’s the leader of the […]

Twitter’s New Home Page Focuses On Content, Users

Twitter is testing a new home page design that introduces new users to a wider view of the site’s functionality by focusing on specific content and users rather than the more nebulous idea of trending keywords and hashtags. I can’t get the new home page to load, so here’s a look at the screenshot Twitter […]

How To Find The Right People To Follow On Twitter

While many of us in the marketing world tend to focus on how many followers we have and how to get more, for many Twitter users the other side of that coin is a real challenge: How do I find good people to follow on Twitter? Twitter itself has underscored the challenge as far back […]

SEO

SMX West 2010 Day Three Coverage

Day three of SMX West 2010 is in the books, and that wraps up the main conference portion this year’s event. (There are in-depth training sessions on Friday.) We live-blogged today’s keynote, and a variety of bloggers and webmasters covered the rest of the day’s sessions and news. Here’s a recap of the SMX West […]

Google Ranks Real-Time Tweets Based On Followers?

The Technology Review magazine has an article named How Google Ranks Tweets. They interviewed Amit Singhal, a Google Fellow, who led development of Google’s real-time search, on the topic. Amit explained that in the social context, the number of people following someone is similar to the number of links pointing to a page. We know […]

SEO

Twitter’s Real Time Spam Problem

And so real-time search begets real-time spam. We knew this would happen, but it’s annoying and becoming a growing problem. Question is, will Twitter do anything about it, beginning with removing its “Trends” feature?I got an up close & personal look at how bad Twitter “trend spam” has become when this week, our SMX Advanced […]