Discussion forums are a popular way for people to find answers online, but forums often have multiple “threads” or conversations on the same topic. Now Google’s listing forums in a new way to better expose relevant threads.

In searches that bring up a forum listing, Google’s now showing additional forum threads below the main listing, like this:

The format is similar to Google Sitelinks, small links that sometimes appear below the main listing that shows at the top of a Google search results page or recently, within the description as well. Internally, Google calls this “forum clustering.” They been spotted earlier this month when in testing, and now they’re official.

Related Topics: Google: Sitelinks

About The Author: Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle (and maintains his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. See more articles by Danny Sullivan

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