Sign up for weekly recaps of the ever-changing search marketing landscape.
Google Rolls Out Sitelinks Display For Forums
Discussion forums are a popular way for people to find answers online, but forums often have multiple “threads” or conversations on the same topic. Now Google’s listing forums in a new way to better expose relevant threads.
In searches that bring up a forum listing, Google’s now showing additional forum threads below the main listing, like this:
The format is similar to Google Sitelinks, small links that sometimes appear below the main listing that shows at the top of a Google search results page or recently, within the description as well. Internally, Google calls this “forum clustering.” They been spotted earlier this month when in testing, and now they’re official.