Sign up for our daily recaps of the ever-changing search marketing landscape.
Google Rolls Out Sitelinks Display For Forums
Discussion forums are a popular way for people to find answers online, but forums often have multiple “threads” or conversations on the same topic. Now Google’s listing forums in a new way to better expose relevant threads.
In searches that bring up a forum listing, Google’s now showing additional forum threads below the main listing, like this:
The format is similar to Google Sitelinks, small links that sometimes appear below the main listing that shows at the top of a Google search results page or recently, within the description as well. Internally, Google calls this “forum clustering.” They been spotted earlier this month when in testing, and now they’re official.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.