Google Rolls Out Sitelinks Display For Forums

Discussion forums are a popular way for people to find answers online, but forums often have multiple “threads” or conversations on the same topic. Now Google’s listing forums in a new way to better expose relevant threads.

In searches that bring up a forum listing, Google’s now showing additional forum threads below the main listing, like this:

Forum Sitelinks

The format is similar to Google Sitelinks, small links that sometimes appear below the main listing that shows at the top of a Google search results page or recently, within the description as well. Internally, Google calls this “forum clustering.” They been spotted earlier this month when in testing, and now they’re official.

Related Topics: Channel: SEO | Google: Sitelinks


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • chris boggs

    oh yeah duh i should have cliked on the “spotted” link above. :)

  • chris boggs

    hehe my original post didn’t post after all. was saying I saw this for SE Roundtable listing at #6 for my name earlier, and was wondering if anyone else had seen other blogs getting this treatment or just forums.

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