The reign of forums: How AI made conversation king
AI may run the web, but conversation drives it. Build forums that boost authority and create content no algorithm can copy.
Topic: Internet forum
Google Search Console adds Discussion forums search appearance filter
Google has long supported Discussion forums rich results but now you can report on those search results.
Why creator-led content marketing is the new standard in search
From TikTok to Google SERPs, creator-led content is now a key pillar of search. Learn to build trust and drive discovery today and beyond.
Google Search testing new display for forum content
This new user interface shows top comments and related discussions around that forum search result snippet.
The rise of forums: Why Google prefers them and how to adapt
Discussion boards are cool again. Find out why Google now prioritizes them and how to foster community and engagement on your niche website.
Google to replace perspectives filter with forums filter
The perspectives carousels, clusters and traditional web page listings will remain.
Brave Search adds Discussions to search results
Brave Search Discussions come from Reddit and StackExchange and are meant to provide alternative or complementary viewpoints.
Crowd Marketing: Fears, perks and a comprehensive Guide
“Crowd marketing is spam. It is dangerous. It does not really work. Is crowd marketing even SEO?” Erik Ivanov, a Co-Founder of Natural Links, shares his own experience in crowd marketing.
WebmasterWorld Sold To Jim Boykin’s Internet Marketing Ninjas
One of the more popular Webmaster and SEO forums, WebmasterWorld, has been sold today to Jim Boykin’s Internet Marketing Ninjas. Jim Boykin has been acquiring several forums this year, including all of the Developer Shed network including SEO Chat forums and Cre8asite Forums from Kim Krause Berg. Cre8asite Forums has been around since 1998 as […]
Google Moves AdWords Help Forum To AdWords-Community.com
Google has re-launched its AdWords Help Forum on a new platform and given it its own URL: www.en.adwords-community.com. That address redirects to a longer URL where visitors are welcomed to “the official Google AdWords Community.” AdWords-Community.com was one of several domains that Google recently registered, a list that included several variations such as adwordscommunity.com, www.adwordscommunities.com […]
Link Building Tool Review: Raven Tools
Third in our series are the link building tools from Raven Internet Marketing Tools. Raven Tools, founded in 2007, has a 20-person staff based in the country music capital of the world, Nashville, Tenn. Raven’s development team of eight is hard at work finalizing three new features set to launch between now and mid-November; vice […]
3 Common Link Building Questions Answered By 4 Experts
I’m a forum rat, I visit several on a daily basis as a way to keep up with what’s going on. If there’s an update, cool new tool or SEO controversy brewing, chances are I’ll read about it on one of the forums before anywhere else. Conversely, if I have a question or want to bounce a theory […]
Proven Ways To Use Content To Attract Links
This article is really part three of our Link Building Foundational Blueprint series and will focus on using content to attract links. Here are parts one and two. There are many ways to generate links using content, you’re probably familiar with article writing, guest blogging, link bait, white papers etc. All of these content tactics […]
A How To Guide For Submitting Content To Fark
Unlike the 100% voting based social aggregation sites like Digg and Reddit, the website Fark.com (Fark) has articles chosen by editors, not the Fark members. Much like Search Engine Land’s social news site, Sphinn.com, Fark allows for users to submit articles for consideration, and the best submitted are selected. With a monthly traffic ranging between […]
SearchCap: The Day In Search, December 28, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Vows To Look At Deceptive Cloaking Techniques Google’s Matt Cutts tweeted that Google will be looking more at Cloaking in the first quarter of 2011. Cloaking, as defined by Google, […]
6 Daily Habits That Make Up My Link Reading List
I’m frequently asked what resources I read to keep up with the latest trends and information on link building. While it’s an easy question, answering it takes a while since I follow a long list of sites. Here’s a list of resources I find invaluable and try to review every day. I’ve grouped them by […]
Step-By-Step: Choosing AdWords Placements
Continuing from last week’s introduction to placement targeting post, today we’ll discuss how you can set up one of these campaigns for your own account. Campaign Set Up Follow my Step-By-Step: Create An AdWords Content Campaign post from a few weeks ago to create campaigns, ad groups and ads. The big difference here is that […]
SearchCap: The Day In Search, April 8, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 Ways To Use Google’s Search Results For Keyword Research Years ago, on a planet far far away, people used to optimize for keyword density. But as relevancy algorithms have improved […]
SearchCap: The Day In Search, April 2, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Are You Overwhelming Your Visitors? Are you overwhelming your visitors? Generally in this column, I offer step by step instructions to figure out a part of Search Engine Marketing on your […]
SearchCap: The Day In Search, March 23, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Search Funnels Launched: See All The Keywords That Led To Conversions Google launched a new AdWords reporting feature named AdWords Search Funnels. AdWords Search Funnel shows you all the […]
Google Rolls Out Sitelinks Display For Forums
Discussion forums are a popular way for people to find answers online, but forums often have multiple “threads” or conversations on the same topic. Now Google’s listing forums in a new way to better expose relevant threads. In searches that bring up a forum listing, Google’s now showing additional forum threads below the main listing, […]
Google Sublinks As Sub Listings Being Tested
This morning, I reported at the Search Engine Roundtable that Google was testing some type of sublink to the search results, to show additional search results from the same site, but not as indented results. It is really hard to explain, so here is a picture provided by BlogsDNA: It seems to currently be forum […]
Beware These Comment Saboteurs In Social Media
When using social news sites for search marketing, you are inevitably going to run into annoying people. Some, in fact, may be actively trying to undermine your credibility, to further their own agenda. You need to watch out for these troglodytes, and respond appropriately to maintain your own credibility. Here are the 10 worst kinds […]
How To Use Social Proof For Social Content Promotion
You’ve heard it before, “Content is king”, but is it really? When it comes to promoting content in social media, content is not what’s solely going to drive popularity to your campaign. Content is still a very important factor, especially if you are using a resource hook to drive traffic and links. I’ll wait for […]
Search Engine Land Community Guidelines
Search Engine Land welcomes comments and discussion on the articles we publish. You may comment on our stories for 90 days after they’re published. Comments close after that point. Our biggest guidelines when it comes to comments are these: Be respectful and polite Don’t use foul language Drop links only if they are relevant Don’t […]
Google Webmaster Help Group: Version 2
Today, Google relaunched several of their help forums, moving them from Google Groups to a new help-specific platform. The English and Polish Google Webmaster Help group have made the move to this new format, with the other languages soon to follow. Below, more details about how this change will benefit site owners and a bit […]
Forums Are So Much More Than Signature Links
Yesterday, while I was in Hancock Fabrics, a woman standing in front of me told the cashier she loved the store’s discussion forum. She said it helped her more than once and turned to it whenever she had a problem or was looking for ideas. What made the conversation interesting was the fact the woman in […]
Microsoft Launches New adCenter Community Site
Microsoft has announced the launch of the new adCenter Community today. The new site replaced the old blog and forums and can be found at adcentercommunity.com. Features include: Product/Service specific blogs Categorized User Forums Multimedia Distribution including video interviews, audio podcasts, and training videos User profiles
Topix To Power Community For Local NBC Affiliates
Community and local news site Topix struck an agreement to power discussion forums for NBC Universal’s 10 local owned and operated station web sites. Topix already does this for selected newspapers and Gannett TV sites and claims 100 media partners for its local news and/or community features.
Webmaster Support Forum For Christmas (& All Year Round) From The Search Engines
Last year on Christmas Day, Barry reported over at Search Engine Roundtable how Adam Lasnik and I spent a bit of time answering questions on the Google Webmaster Central forums. This year, Google Webmaster Trends Analyst John Mueller keeps up the tradition. In the spirit of the season, I thought it might be fun to […]
New List: Sites With Most Cumulative Diggs
This is the week for top lists, it seems. First, we had the Techmeme Leaderboard get launched (and now being debated again), then we got a list of the most mentioned sites on Digg. Now there’s a third one — sites with the most cumulative Diggs. More on both Digg lists and the Techmeme debate, […]
How To Be The Elvis Of Linking
Elvis Presley is credited with being one of the first pioneers of rock and roll. He launched his career in 1955 by popularizing black and bluegrass music and scandalized many with his suggestive pelvis moves. A lot of musicians have become famous since then, but none have defined rock and roll like Elvis. When you […]
Sphinn: Our Internet Marketing News Site & Discussion Forums Leave Beta
It’s official. Sphinn (we pronounce it like "spin"), our social news and discussion site for internet marketing, is now out of beta. OK — so the logo still says beta at the moment, but that will change in a matter of hours. Since we launched back in July, we’ve been working out bugs and improving […]
Q&A On The New Google News Comments
Google News To Newsmakers: Send Us Your Comments from me earlier covers the new system that Google unveiled today allowing for comments on news stories. I’ve now had a chance to talk briefly with Google News business product manager Josh Cohen about the system, to better understand its goals and potential future. Below, some answers […]
Sphinn: Our Social Site For Search & Internet Marketing Professionals
When Search Engine Land launched last December, I talked about liking the name in part because it sounded like "a community, where people can meet, talk, discuss and network." I promised to upgrade the site to help a community thrive. It took much longer than the original "month or so" I envisioned to make this […]
Google Launches “Question and Answers” In Russia
Googling Google reports Google Russia has launched a Questions & Answers service in Russia. Although Google closed down Google Answers late last year, this launch of Questions & Answers is a new flavor of such an application. To me, it looks more like a Google Groups approach than anything else.
Diggers Can’t Handle The Truth (About SEO)
It’s been a busy day, with me trying to provide some more balance and education about search engine optimization in today’s Why The SEO Folks Were Mad At You, Jason article. About two hours ago, I noticed it drew the attention of those on Digg. It jumped to the Tech News popular page, in fact. […]
Search SEO & SEM Forums With Google Custom Search Engine
I have created a Google Custom Search Engine (CSE) that specifically searches the various search marketing and search engine optimization forums on the web. Currently, the Google CSE searches 14 SEM/SEO forums, and I have honestly been very surprised at how relevant the results have been. You can give the Google CSE a try over […]
Comment Guidelines & Feedback Wanted On Commenting
I love that people can comment at Search Engine Land directly within stories. I not only want comments — I want people to contribute links as well. I thought it would be useful to talk more about this, plus get feedback from readers on how we can improve the commenting system going forward.
Yahoo Removes Message Boards: What Is To Come?
This morning, I was searching for a specific Yahoo message board and came up with nothing, so I assumed it was not there. Then I see that Slashdot reported the message boards have been removed. Yahoo informs us that they are “working on new ways for readers to comment on the news and participate in […]