Google Webmaster Tools Adds Page-Level Query Data

Google’s Webmaster Tools is taking another step toward becoming a “lite” version of Google Analytics with the announcement today of additional data about search queries that drive traffic to your site and which pages benefit the most from them.

There’s a new “Top pages” tab in the Search Queries section of Webmaster Tools, and this tab is where you’ll find data for the pages that perform the best in Google’s search results. You’ll get impressions, click counts, average position, and more for individual pages on your site. Clicking on any page URL will show a list of what search terms are sending traffic to it, as shown here:

gwt-update

At this point, you can then click on any of the search terms to see how it performs across your site — which pages get traffic from this term. I haven’t done any comparisons between this data and what Google Analytics; it seems that there’s usually some discrepancy between the two, but this still provides a nice snapshot from the Webmaster Tools interface.

The filtering options on the above data have also been updated. And one other new thing: Webmaster Tools is now also showing when links to your site go through a redirect. Webmaster Tools refers to this as an “intermediate link,” and it’ll be visible in the “Links to your site” section.

Related Topics: Channel: SEO | Google: Webmaster Central

Sponsored


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://www.ppcmatters.com.au Peter Masters

    Hey Matt… always insightful and on the spot news.

    It is good to see WMT progressing nicely into the single one shot interface for a snap shot of how your site is progressing.

    cheers

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide