Google clarifies ‘Destination not working’ ad policy with more examples
Google expanded its “Destination not working” guidance to help advertisers diagnose and fix ad disapprovals
Topic: URL redirection
Google confirms deploying goto URL redirects to search results links
Google said it deploys technical measures against evolving forms of abuse and this is one of those.
Multi-location SEO: How to structure geographic pages at scale
Build your local presence around real locations, markets, and service areas instead of turning every geographic keyword into a new URL.
Googlebot fraud (Fake crawlers, bot abuse & how to protect your site)
Learn how Googlebot crawls, renders, and indexes your site. See every crawler type, how crawl budget works, and the technical fixes that improve visibility.
Too many redirects: How to fix loop errors and protect SEO
Redirect chains and loops slow sites and hurt rankings. Learn what causes “too many redirects,” how to fix errors, and best practices for clean redirects.
Excel for SEO: 10 formulas to work smarter
Master Excel for SEO with expert formulas, templates, and workflows. Analyze data, audit sites, and streamline SEO tasks using advanced Excel techniques.
Site migration SEO guide
Learn how to plan and execute a successful site migration without losing SEO traffic. Includes checklists, redirect strategies, and post-launch best practices.
What Is Duplicate Content? How It Affects SEO & How to Fix It
Learn what duplicate content is, why it matters for SEO, and how to fix it.
Technical SEO: Don’t rush the process
Cutting audit time can hurt your site. Learn why crawl data, tag validation, and manual checks make technical SEO a worthwhile investment.
How to fix the ‘Page with redirect’ error in Google Search Console
Have you discovered the “Page with redirect” error in GSC? Learn to spot and fix it by improving content quality, site architecture, and more.
How to fix the ‘Alternate page with proper canonical tag’ error in Google Search Console
Fix this GSC error by identifying the true canonical source, inspecting the URL, checking your language folder and more.
The ultimate guide to HTTP status codes for SEO
Learn important HTTP status codes for SEO, how they affect website performance and the tools you need to monitor and resolve issues.
An SEO’s guide to redirects
Here’s everything you need to know about redirects, when to use them, how to implement them properly and potential issues to avoid.
How to fix a huge traffic drop after rebranding
Bounce back from a post-rebrand slump and regain branded and non-branded traffic through technical SEO, affiliate promotions and more.
Google Business Profile websites are now redirected to Google Maps
Eventually these redirects will go away and the website URLs will lead users to a dead end.
How to speed up site migrations with AI-powered redirect mapping
Website migrations often involve painstaking redirect mapping, but AI can help. Here's a walkthrough of the process to help you save time.
What your enterprise SEO audit may be missing
Build a strong SEO foundation for your enterprise website. Learn how to bridge the gaps in your technical SEO with this guide.
How to complete a website shutdown with a split migration
Shutting down a website is easy. But having to do it along with redirects can get complicated. Here's what you can do about it.
11 enterprise SEO challenges and solutions
Enterprise SEO is a long-term process. These tips can help make it far less challenging for you and your team.
Indexing: A tale of two search engines
In Part 7 of our Messy SEO series, we look at the differences between Bing and Google’s indexing of MarTech’s content.
SEO dos and don’ts of website migration
Site migrations are necessary at times, but rankings and traffic can drop if you're not careful. At SMX Next, Bruce Clay showed how marketers can ensure SEO success during site migrations.
Messy SEO Part 1: Navigating a site consolidation migration
Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for the MarTech brand.
Google will pass permanent signals with a redirect after a year
If you have a redirect live for a year, you can then remove the redirect and Google will continue to pass the signals from the origin URL to the destination URL.
Google’s help guide on redirects and Google Search updated
This document has been updated to show you how various forms of redirects impact your site's performance in Google Search.
Google publishes SEO guide to HTTP status codes, network issues and DNS errors
The official guide to how these server related issues or responses impact your Google Search performance.
Google to transition to parallel tracking for Video ads by April 30
Marketers should check with click tracking providers to ensure data continuity.
Google Search Console Change of Address tool adds redirect validation & reminder
Google has some new features in Search Console to help you move your site.
Yes, Googlebot can detect JavaScript redirects
JavaScript redirects are followed similarly to server-side redirects, Google explained.
Parallel tracking, more custom parameters coming to Microsoft Advertising for improved tracking
Parallel tracking, currently in beta, will be rolling out soon.
How to increase your PageSpeed in WordPress
With over 59% of websites using WordPress as a CMS, optimizing them to load quickly is a good idea. Contributor Dave Davies walks through key steps and shows how to optimize a WordPress site for Google PageSpeed.
Google Ads intros new URL parameter options ahead of parallel tracking deadline
The deadline to migrate to parallel tracking is October 30, 2018.
Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search Console
SEO wins bug bounty from Vulnerability Reward Program, Google search team confirms the exploit no longer works
3 case studies of duplicate content consolidation
Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients.
Three ways to use a domain name for business today
Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company. But once you have that domain name, what do you do? Don’t stress over building an […]
Bing Ads adds URL tracking parameters for locations & extensions
The {TargetID} parameter also now captures more click source information.
Why crawl budget and URL scheduling might impact rankings in website migrations
You've down everything right from an SEO standpoint, but your website has still dropped in rankings following a site migration. What gives? Contributor Dawn Anderson breaks down how Google determines page importance and allots crawl budget.
Bing Ads rolls out Upgraded URLs globally
Advertisers can begin migrating from destination URLs to final URLs and tracking parameters.
Bing auto-tagging comes to Shopping Campaigns, Image Extensions
Ad group tracking is also now enabled via the utm_content tag.
Google To Penalize Sites Using Deceptive Mobile Traffic Networks
Google tells us they are actively working on detecting and penalizing sneaky mobile traffic networks.
Google Warns Webmasters Again: Do Not Use Sneaky, Mobile-Based Redirects
After warning webmasters in early 2014 about sneaky mobile redirects, Google now says it will issue manual actions, but also offers advice on how to clean up the unwanted redirects.