ChatGPT ads: Advertisers surge, average spending falls, and big spenders dominate
ChatGPT advertisers surged as spending stalled and average budgets shrank. See who's spending, who's dominating, and what it means for you.
Topic: Google Analytics
How to measure the full value of paid media beyond ROAS
Account for overlooked revenue, improve bidding with weighted conversions, and measure brand lift to strengthen the case for your ad spend.
3 in 4 homepages lost organic clicks: An analysis of 110 sites
A drop in homepage clicks isn't necessarily a brand problem. See how to explain the decline to clients and better measure organic performance.
Microsoft Clarity gains agentic analytics, brand agents and Ask Clarity
Microsoft Clarity starts analyzing and processing agentic activity.
Content audit: How to run it in six easy steps
What is a Content Audit? And how can it help improve your SEO results? Get the full answers in this in-depth guide.
How to calculate share of voice (+ Why it matters for SEO)
Learn how to measure share of voice in organic and AI search—and turn that data into decisions that actually grow your brand's visibility.
How to conduct a backlink audit: Tips, tools, & examples
Improve your rankings with Backlinko's beginner's guide to conducting a complete backlink audit.
walkerOS: A data collection alternative to gtag.js
Take control of your tracking data with an open source platform supporting server-side collection and integrations with GA4 and Google Ads.
7 Google Ads conversion tracking mistakes to avoid
Your campaigns may be optimizing toward the wrong goals. Check for overlooked conversions, inflated counts, and offline import errors.
AI search is a branding channel, not a distraction
Studies show AI assistants send little traffic, but clicks miss their influence on brand awareness, trust, and buying decisions.
How to build a Google Ads dashboard with Claude that ties spend to outcomes
Google Ads shows conversions, but what happens to those leads? Connect ad performance with CRM data to see what's actually working.
Why the order of technical SEO fixes matters
A post-migration SEO case study shows how technical fixes and metadata updates preceded a 121% month-over-month increase in organic traffic.
17 ways to get more traffic to your blog
17 actionable ways to get traffic to your blog using a variety of content marketing, social media and email marketing techniques.
Squeeze page: Step-by-step tutorial (+ Eemplate)
A complete guide to creating a squeeze page that converts. Includes lots of real life case studies and examples.
ChatGPT sends less than 1% of Google’s traffic: Data
Despite higher conversion rates from AI referrals, Google organic generated 27 times more conversions across sites tracking results.
Does AI drive more direct traffic?
Could AI traffic be hiding in your analytics? A study of 12 GA4 properties reveals why Direct traffic growth may be misleading.
Google’s clutterScore: The hidden SEO risk bloggers can’t afford to ignore
Intrusive ads, pop-ups, and floating videos can obscure content. Here's what Google says about website clutter and how to audit your site.
33 top digital marketing tools for every budget
We share 33 effective digital marketing tools for every budget. We've grouped tools by the strategies, channels, and purposes they serve.
Content pruning case study: Cutting 33% of pages that drove just 3% of clicks
Organic traffic climbed after the cleanup, but the data told a more complicated story. Here's what actually drove growth and what went wrong.
Why the For You Page deserves SEO attention
Your branded search traffic has a backstory. Social feeds shape demand and brand preference that last-click reporting can miss.
Six steps to win at real estate SEO
Master real estate SEO to attract qualified buyers and sellers directly to your business, outrank listing sites, and dominate local SERPs.
How to launch an awesome SEO campaign
How to start an SEO campaign from scratch. Includes LOTS of real life examples and case studies.
How to become an SEO expert
Want to become an SEO specialist? This guide will teach you all about SEO certifications, learning frameworks, different approaches, and emerging trends in the SEO industry.
Step-by-step SEO marketing plan template
Follow this step-by-step SEO marketing plan template to get higher Google rankings and more organic search traffic.
We analyzed 5,000+ Google Ads accounts: Seasonality adjustments backfire on Black Friday
...and how AI agents can help you get ready for BFCM 2026.
Google Analytics launches User Groups Admin API for easier access management
Google Analytics’ new User Groups Admin API lets organizations automate user access, group management and permissions at scale.
Google Ads adds video impressions and funnel reporting to Overview page
Google Ads adds video impressions to conversion paths and new funnel-stage reporting for deeper campaign insights.
How to do SEO for contractors (Five steps + examples)
Learn how contractors can attract more local leads with proven SEO strategies. Step-by-step guide to improve your online visibility and grow your business.
What are orphan pages?(How to find & fix them)
Discover how orphan pages hurt your SEO and learn exactly how to find and fix them. Start improving your rankings today.
How to do SEO for your new website [10-step guide]
Learn 10 steps to optimize your website for search engines. Boost visibility and attract organic traffic. Start your SEO journey now!
28 AWESOME content marketing tools
Deciding what content marketing tools to add to your suite in 2026? Check out this updated list of the best free and paid tools.
SEO for roofers: Six step guide to attract more leads
Learn proven SEO strategies to grow your roofing business. Get step-by-step tips to rank higher, attract local leads, and beat your competition.
Keyword analysis: The complete guide
Take your keyword research to the next level with keyword analysis. Find out how to identify relevant keywords that will drive traffic.
Seven top Google Analytics alternatives (Free and paid)
Explore top Google Analytics alternatives, including free and paid options. Compare features to find the best tool for your website.
57% of beauty consumers don’t start with Google Search
Google, social, and AI aren’t replacing one another. They play different roles in the same journey, with big implications for search strategy.
The top 10 tools for PPC management in 2027
See which tools can help you analyze accounts faster, streamline workflows, collaborate with clients, and spend more time on PPC strategy.
Shopify SEO: The complete beginner’s guide
Learn how to rank your Shopify store in Google with this comprehensive Shopify SEO guide.
35 common SEO interview questions (And how to answer them)
Ace your SEO job interview with our guide featuring 35 top questions and helpful answers provided by expert SEOs.
Content strategy in six steps: A practical guide
Learn how to build a content strategy that aligns with buyer intent, drives traffic, and boosts conversions.
How to build topic clusters for SEO and AI search
Learn how to build a topic cluster that gets ranked, gets cited, and drives pipeline, plus the mistakes that can ruin your program.