ChatGPT sends less than 1% of Google’s traffic: Data
Despite higher conversion rates from AI referrals, Google organic generated 27 times more conversions across sites tracking results.
Topic: Google Analytics
Does AI drive more direct traffic?
Could AI traffic be hiding in your analytics? A study of 12 GA4 properties reveals why Direct traffic growth may be misleading.
Google’s clutterScore: The hidden SEO risk bloggers can’t afford to ignore
Intrusive ads, pop-ups, and floating videos can obscure content. Here's what Google says about website clutter and how to audit your site.
Content pruning case study: Cutting 33% of pages that drove just 3% of clicks
Organic traffic climbed after the cleanup, but the data told a more complicated story. Here's what actually drove growth and what went wrong.
Why the For You Page deserves SEO attention
Your branded search traffic has a backstory. Social feeds shape demand and brand preference that last-click reporting can miss.
We analyzed 5,000+ Google Ads accounts: Seasonality adjustments backfire on Black Friday
...and how AI agents can help you get ready for BFCM 2026.
Google Analytics launches User Groups Admin API for easier access management
Google Analytics’ new User Groups Admin API lets organizations automate user access, group management and permissions at scale.
Google Ads adds video impressions and funnel reporting to Overview page
Google Ads adds video impressions to conversion paths and new funnel-stage reporting for deeper campaign insights.
How to do SEO for contractors (Five steps + examples)
Learn how contractors can attract more local leads with proven SEO strategies. Step-by-step guide to improve your online visibility and grow your business.
What are orphan pages?(How to find & fix them)
Discover how orphan pages hurt your SEO and learn exactly how to find and fix them. Start improving your rankings today.
How to do SEO for your new website [10-step guide]
Learn 10 steps to optimize your website for search engines. Boost visibility and attract organic traffic. Start your SEO journey now!
28 AWESOME content marketing tools
Deciding what content marketing tools to add to your suite in 2026? Check out this updated list of the best free and paid tools.
SEO for roofers: Six step guide to attract more leads
Learn proven SEO strategies to grow your roofing business. Get step-by-step tips to rank higher, attract local leads, and beat your competition.
Keyword analysis: The complete guide
Take your keyword research to the next level with keyword analysis. Find out how to identify relevant keywords that will drive traffic.
Seven top Google Analytics alternatives (Free and paid)
Explore top Google Analytics alternatives, including free and paid options. Compare features to find the best tool for your website.
57% of beauty consumers don’t start with Google Search
Google, social, and AI aren’t replacing one another. They play different roles in the same journey, with big implications for search strategy.
The top 10 tools for PPC management in 2027
See which tools can help you analyze accounts faster, streamline workflows, collaborate with clients, and spend more time on PPC strategy.
Shopify SEO: The complete beginner’s guide
Learn how to rank your Shopify store in Google with this comprehensive Shopify SEO guide.
35 common SEO interview questions (And how to answer them)
Ace your SEO job interview with our guide featuring 35 top questions and helpful answers provided by expert SEOs.
Content strategy in six steps: A practical guide
Learn how to build a content strategy that aligns with buyer intent, drives traffic, and boosts conversions.
How to build topic clusters for SEO and AI search
Learn how to build a topic cluster that gets ranked, gets cited, and drives pipeline, plus the mistakes that can ruin your program.
Organic traffic: What it is and how to increase it (Six ways)
Organic traffic brings high-intent visitors to your site – without the ad spend. Learn what it is, how to measure it, and six proven strategies to increase your organic traffic.
10 types of keywords with examples (+ How to find them)
Discover the 10 essential types of keywords to boost your SEO strategy. Learn how to effectively shape your content for better results.
What are pageviews? (How to track and improve them)
Learn what pageviews really mean, how they compare to sessions and users, and why they’re not the most important metric to focus on in your analytics.
Google expands cross-channel conversion reporting to app campaigns
Advertisers can now include app conversions in performance and attribution reporting while managing their attribution independently.
The collapse of attribution
AI search is breaking click-based attribution. Here’s how to measure visibility, demand and business impact.
Five best SEO plugins for WordPress (Tried & tested)
Compare top picks like Rank Math, Yoast, and more to boost speed, fix issues, and optimize content.
Your 2027 guide to SEO reporting and tracking
Go beyond rankings and clicks with data connecting SEO performance to revenue, conversions, AI visibility, citations, and business impact.
Why Performance Max isn’t a YouTube ad strategy for ecommerce
YouTube can create demand that Search and Shopping can’t capture. But it needs creative and measurement built for how the channel works.
YouTube title: Master the art of clickable video headlines
How to write a compelling (and SEO-friendly) title for your YouTube videos.
How to segment SEO data for multi-location brands
Go beyond aggregate performance to uncover which markets, locations, and search behaviors are driving your SEO results.
Google opens native AI checkout to eligible Shopify merchants
Eligible Shopify merchants can now be automatically enrolled in native checkout across Google’s AI shopping experiences.
Google Analytics adds hostname allowlists to fight spam traffic
Advertisers can now keep analytics data cleaner by allowing traffic only from approved domains.
SpyFu guide: How to get the most out of this SEO tool
Master SpyFu with Backlinko's comprehensive guide. Uncover your competitors' strategies, keywords, and ad campaigns with ease.
Measuring AEO: A 3-layer attribution framework
LLM referrals capture only part of AEO’s impact. Connect AI search visibility to the traffic, demand, and revenue signals beyond the click.
Why your highest-converting B2B landing page might be hurting your pipeline
A lower conversion rate can deliver better results when leads are more qualified. See how to measure lead quality beyond the form.
Ranking is only half the job: SEO for task completion
Learn why rankings alone fall short, how task completion boosts conversions, and why better UX can strengthen long-term search performance.
9 ecommerce search trends that actually matter in 2027
Some search shifts are already affecting ecommerce performance. Others remain mostly hype. Here's what the latest data reveals.
Claude for SEO: 5 ways to automate repetitive work
Find out where Claude delivers the biggest time savings across SEO, from analyzing data and localizing content to maintaining websites.
3 ways to make AI safer in a live ad account
Automation layering techniques can be deployed to successfully make AI-driven PPC safer.