Google Webmaster Tools Now Provides Broader & More Diverse Link Data

google-webmaster-tools-video-1330350240Google announced today that the link data within Google Webmaster Tools is much broader, more diverse cross-section of links.

What does that mean?

Well, instead of showing you links in alphabetical order, exported in “lexicographical order” – Google is now showing you sample links “uniformly from the full spectrum of backlinks rather than alphabetically.” Google says this means you links will be more diverse, showing you links from different top-level domains (TLDs) as well as from different domain names.

The max number of links Google will export from Google Webmaster Tools still is about 100,000 backlinks. That won’t change. What has changed is the types of links Google is showing you in that export.

Google says this will provide a “better overview of those links” enabling webmasters and SEOs to more easily “clean up any bad linking practices.”

Postscript: There’s an interview with Matt Cutts up now out of SES SF with more details about how the sampling works:

“We take our highest-quality links, the ones that are in our sort of base index, and we reserve like 70% of that for random links and then another 20 or 30% for random TLDs, random domain names, so you’re going to get a much better diversity of links”

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Related Topics: Channel: SEO | Google: SEO | Google: Webmaster Central | Link Building: General | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Emory Rowland

    Hey Google, how about letting us sort links by how much they penalize us?

  • Love Peoples

    a link can penalize entire site?

  • Emory Rowland

    Yes, a little bird told me that… a penguin specifically :)

  • Love Peoples

    okay how to determine that a link is good or bad?

  • Michael Martinez

    “A better overview” my foot. SAMPLING is bad. What they should be doing is identifying sitewide links as a single reference and then documenting other links from the same site. And then allow a SECOND download. And a THIRD.

  • Emory Rowland

    That’s a profound question.

    I propose that Google give webmasters the ability to just whitelist the sites that they accept link credit from, a “link avow tool” if you will. It would save time and we could all get back to work :)

  • Emory Rowland

    That’s a profound question.

    I propose that Google give webmasters the ability to just whitelist the sites that they accept link credit from, a “link avow tool” if you will. It would save time and we could all get back to work :)

  • Abdul Wahab

    You are right but google not gonna do that. :-)

  • Daniel Benny Simanjuntak

    Any reason the limit of 100k was kept? :D

  • jitendra vaswani

    Google is now being very progressive in case of Links :)

  • jitendra vaswani

    contact Google :)

  • oliver

    Broader and more diverse link data should help anyone with a reconsideration request on their hands.

  • Morgan Akchehirlian

    “Manual Actions”, I just noticed this new area.What is it about?Like some direct Disavow of URL’s?Get rid of some bad links?
    Its a rough overview of internal links but other tools are still better for internal link analysis.

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