Google’s 3 Steps To Optimizing Your Web Site (One Page Cheat Sheet)

Keeping local SEO simple

Kaspar Szymanski a Search Quality Strategist based in Google’s Dublin office posted the official one page Google SEO cheat sheet designed to dumb down webmaster and SEO related techniques.

The Google SEO cheat sheet is in three steps:

(1) How to make your search results look good in the search results. Google recommends you craft your titles properly, make sure your domain name and file name structure is descriptive of the page content and tailor useful and descriptive search descriptions.

(2) Enable Google to really understand your images by giving them descriptive file names, use the alt attribute and write short captions below the image.

(3) Write the best and most useful content, while not forgetting to continue to keep adding useful and unique content to your web site.

Those are Google’s 3 main points when it comes to optimizing your website for Google’s search results.

Here is the PDF that you can download yourself, print out and distribute to your developer, marketing and content teams.

Related Topics: Channel: SEO | Google: SEO


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Alan

    I like that PDF something to point clients at.

  • Unbound Marketing

    Not encouraging exact match domains are they?

  • THE Chris Chavez

    That sounds like they are implying exact match domains are good – make up you’re mind, Google!

  • Daniel Caparroz

    I think you guys got Kaspar wrong. He’s not talking about EMD… He’s talking about friendly URL’s. Check his example.

  • Atul Sharma

    Thanks for the nice info…

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