Google Gemini vs ChatGPT: Which AI chatbot is better in 2026?
Curious which AI tool is better: Google Gemini or ChatGPT? We ran tests on both for research, SEO, image generation, and more.
Topic: Alt attribute
Image optimization for SEO: A complete guide for beginners
Don’t let images slow you down. Learn how to optimize images for faster load times, better rankings, and improved accessibility in search results.
What is on-page SEO? Key elements & best practices
Learn what on-page SEO is, why it matters, and how to optimize your content with proven techniques like title tags, meta descriptions, and internal linking.
The most important HTML tags to use for SEO success
Learn how to use HTML tags to structure web pages, improve SEO, and create better user experiences.
Generate image alt text at scale with AI: A 7-step guide for SEOs
Use image-to-text and text-to-text AI to efficiently generate quality alt text at scale
The ultimate recipe for writing SEO content
Approach good content as if you were in your kitchen ready to cook up a tasty dish.
The WORST SEO advice I heard this year (and what you should do instead)
SEO is like ice cream; there are lots of flavors, but some (like Grey Poupon) should be avoided. It's the same with select SEO advice.
SEO and accessibility: 30+ tips from Deaf and Disabled people
SEOs can influence important website elements that directly impact accessibility. Here are a few tips to help you get started.
What 1,000 food blog audits has taught me about SEO
The food and lifestyle blogging niche is super competitive. Here are some top takeaways from those many SEO audits.
SEOs on Google e-commerce category recommendation: ‘I’ll stop doing it when it stops working.’
Though Google's John Mueller suggests webmasters not put content in e-commerce category page footers, SEOs value performance more highly.
How to make your content more accessible to the visually impaired
Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search presence.
SearchCap: Google local messaging & booking, business insights & crawl spikes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google begins rolling out messaging feature within Google My BusinessJul 12, 2017 by Barry Schwartz You can now message with your customers directly via your Google local panel in mobile search. […]
Online Advertising Glossary
Welcome to our Online Advertising Glossary. Use it to cut through the jargon (and keep ahead of the competition).
SearchCap: Google assistant on iOS, featured snippets test & Bing trails
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google planning to bring its Assistant to the iPhone May 16, 2017 by Greg Sterling Google also expected to announce integration of the Assistant into GE appliances. Are you a […]
SearchCap: The Day In Search, November 21, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Integrates TripAdvisor Tools, Content Into Search Results Travel site TripAdvisor made two Microsoft-related announcements today. The company announced a Windows 8.1 app. But more significantly TripAdvisor and Bing are now […]
Google’s 3 Steps To Optimizing Your Web Site (One Page Cheat Sheet)
Kaspar Szymanski a Search Quality Strategist based in Google’s Dublin office posted the official one page Google SEO cheat sheet designed to dumb down webmaster and SEO related techniques. The Google SEO cheat sheet is in three steps: (1) How to make your search results look good in the search results. Google recommends you craft […]
SearchCap: The Day In Search, April 26, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: 50 Percent Of Those Exposed To Mobile Ads Took Action Google today released findings of a smartphone-user study that the company did with Ipsos OTX at the end of 2010. […]
SearchCap: The Day In Search, March 8, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Farmer Panda Impact Nobody Is Talking About I’ve seen a few hundred articles and columns and blog posts about the GFP update, ranging from small SEO blogs all the way […]
SearchCap: The Day In Search, March 4, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Hotpot Places A Bet On Las Vegas Google’s on-the-streets promotional blitz for its Hotpot ratings and recommendations service has landed a new home: Las Vegas. The company has just announced […]
SearchCap: The Day In Search, February 11, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: US Lawmakers Voice Concerns Over Google-ITA Deal Add a few US legislators to the list of parties that are airing concerns over Google’s plan to purchase air travel software provider ITA. […]
SearchCap: The Day In Search, July 27, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Bing Generates More Clicks Than Google Chitika, a veritable fountain of data lately, has generated some new interesting findings from activity on its search-based advertising network. The company compared ad […]
SearchCap: The Day In Search, January 28, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ballmer Blogs His Thoughts On Google, China Both current Microsoft CEO Steve Ballmer and former CEO Bill Gates have recently spoken out critically about Google’s stance on doing business in China. […]
SearchCap: The Day In Search, June 10, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds Change of Address To Notify Google Of Domain Change Google announced a new feature in Google Webmaster Tools named change of address. This feature allows webmasters to notify Google […]
SearchCap: The Day In Search, December 4, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, September 4, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, June 25, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, February 6, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Wants You To Talk About Your Images
Using ALT attributes smartly from the Google Webmaster Central blog has a new video from Matt Cutts on how to properly label your images so that Google Image search can properly rank them for relevant searches. In short, Matt recommends using a short but descriptive alt tag within the image source tag. Matt adds that […]
Google On Using Images
Vanessa Fox at the Google Webmaster Central Blog posted tips on using images on your site. In short, she explains that: (1) Don’t put the bulk of your visible text in images, use real text (2) Use alt tags to describe the images (3) Do not keyword stuff the alt tags (4) Alt tags are […]