Google’s Matt Cutts posted a video explaining why Google no longer has that 100-links-per-page Webmaster guideline.
In fact, the guideline was dropped well before 2008, but SEOs and webmasters still think having over 100 links on a page is something that may lead to a penalty.
The truth is: no, it won’t. Sites like Techmeme likely has thousands of links on their home page, and they are not penalized by Google.
That being said, Google said if a site looks to be spammy and has way too many links on a single page — Google reserves the right to take action on the site.
Matt also explained that your PageRank is divided by the number of links on a page. So if page A links to page B, C and D, that PageRank is split into three. If you have hundreds of links, it is divided by hundreds, and so forth.
Here is Matt’s video:
- Google’s Matt Cutts: Don’t Worry About An SEO Down Side To Responsive Design, There Is None
- Google’s Matt Cutts: When Commenting On Blog Posts, Try To Use Your Real Name
- Google’s Matt Cutts On What To Do If Your Site Was Hit By Panda
- Google’s Matt Cutts: No More PageRank Updates This Year
- Google’s Matt Cutts: No Reason To Fret Over “strong” & “b” Tags
- Google’s Matt Cutts: Nofollow Links Won’t Hurt You Unless You Are Spamming At A Huge Scale
- Google’s Matt Cutts: Guest Blogging Best Done In Moderation