New iOS 6 App Store Search Results Look Like Chomp

Earlier this year Apple acquired Chomp a site and app dedicated to app search and discovery. That purchase was a signal that Apple was going to revamp its app store. That overhaul has apparently happened in iOS 6, which will become available to the public later this year.

Some developers are now seeing new-look app search results (see video below) that essentially mirror the “card” layout of Chomp, which is still operating as a stand-alone site and app. However, since the Apple acquisition, Chomp is no longer supporting Android.

Here’s a current screenshot from Chomp:

Here’s a screen from the 9to5Mac video below:

There are additional minor changes coming as well. However the focus is on better app search and discovery, which has become an increasing challenge for both consumers and developers as the number of apps has mushroomed to over 500,000.

According to Nielsen, app store search is the most common way of discovering apps after “friends and family” word of mouth recommendations.

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Related Topics: Apple | Channel: Mobile | Search Engines: Mobile Search Engines

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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