New iOS 6 App Store Search Results Look Like Chomp

Earlier this year Apple acquired Chomp a site and app dedicated to app search and discovery. That purchase was a signal that Apple was going to revamp its app store. That overhaul has apparently happened in iOS 6, which will become available to the public later this year. Some developers are now seeing new-look app […]

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Apple LogoEarlier this year Apple acquired Chomp a site and app dedicated to app search and discovery. That purchase was a signal that Apple was going to revamp its app store. That overhaul has apparently happened in iOS 6, which will become available to the public later this year.

Some developers are now seeing new-look app search results (see video below) that essentially mirror the “card” layout of Chomp, which is still operating as a stand-alone site and app. However, since the Apple acquisition, Chomp is no longer supporting Android.

Here’s a current screenshot from Chomp:

Screen Shot 2012 08 31 At 7.55.38 AM

Here’s a screen from the 9to5Mac video below:

Screen Shot 2012 08 31 At 8.09.55 AM

There are additional minor changes coming as well. However the focus is on better app search and discovery, which has become an increasing challenge for both consumers and developers as the number of apps has mushroomed to over 500,000.

According to Nielsen, app store search is the most common way of discovering apps after “friends and family” word of mouth recommendations.

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About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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