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Topic: App Store
Microsoft to retire its Advertising mobile app in early 2026
Microsoft is retiring its Advertising mobile leaving the web interface as the sole way for advertisers to manage campaigns.
AI search is booming, but SEO is still not dead
AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy.
TikTok restores service in the U.S., credits Trump for reprieve
TikTok’s brief U.S. shutdown and legal uncertainties signal a wake-up call for advertisers to diversify strategies and navigate risks.
Google Gemini app now available for iPhone users
Previously only available as a standalone app on Android, and available within the iOS Google app - now it is a standalone app for iOS users.
Apple expands 30% fee on Facebook and Instagram ads globally
Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.
App store optimization: 8 tips to leverage your SEO research skills
Adapt your SEO skills to optimize mobile apps for better discoverability and downloads in the Apple App Store and Google Play Store.
How ad assets work in PPC
Ad assets (formerly called extensions) provide more information about your ad. There are many different kinds of ad assets, and the search engines are regularly introducing new types. Ad assets are served dynamically based on context such as device and location and in combinations predicted to improve click-through rates. Ads in position one – the […]
Microsoft is now putting ads in Outlook mobile
Frustration over the new ads is growing, but to advertisers, they represent new opportunities to get in front of brands in a less competitive space.
Google gives thumbs-up on placing your local reviews from Yelp, Google Maps and others on your own website
The only exception here: Make sure not to mark up those copied reviews with review structured data and schema. That would be against Google's guidelines.
SearchCap: Apple search ads, Google’s newest search features & latest carousel test
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple launches ‘set it and forget it’ Search Ads Basic for the App Store Dec 5, 2017 by Greg Sterling No keywords, no bidding with new simplified search product. Google’s latest […]
Apple Search Ads expanding to Canada, Mexico & Switzerland
New countries will be available in the platform starting October 17.
Google adds trending searches and instant answers to iOS app
Google adds previously introduced Android search capabilities to iOS app.
SearchCap: Bing Ads quality policy and conversion changes, Apple search ads & technical SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 ways to balance technical & non-technical SEOAug 8, 2017 by Jim Yu Though tactics and strategies differ greatly for technical and non-technical SEOs, columnist Jim Yu believes it’s critical that […]
Google iOS app gets new local search filters, more AMP support & Gboard access
The latest update is part of version 23.0 for the Google iOS app.
Bing updates iOS search app with new ways to create video lists & find homes for sale
With the new 6.11 version of Bing's iOS search app, results for a "homes for sale + zip code" query returns real estate listings for specified zip codes.
Search for Hey Siri commands available on iOS devices
A new site shows the close to 500 unique Apple Siri commands you can use on your device to search. Check it out at hey-siri.io.
SearchCap: Google PLA changes, hotel search & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google offers new hotel search filters, deal labels and airline price trackingJul 12, 2016 by Greg Sterling New tools are intended to respond to increase in mobile travel traffic and bookings. […]
SearchCap: Google shopping ad filters, Google maps speeds up & Yandex algorithm update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing filter buttons for Shopping ads: Filter by local availability, top rated and moreJun 9, 2016 by Ginny Marvin The new test offers more opportunity for ad exposure beyond the […]
SearchCap: Google featured snippets, Viv assistant & AdWords redesign preview
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Son of Siri: Viv aims to go way beyond today’s digital assistantsMay 5, 2016 by Greg Sterling Viv hopes to effectively supersede Google as “an intelligent interface to everything.” Changing domain […]
AdWords Editor update: Frequency caps, review extensions, display app install campaigns
Version 11.4 is now available for download.
Searchmetrics now shows where your app appears in App Packs
Also new: rankings for app ads, unique keywords on a page, and the release of the Visibility Guard to protect against errors affecting ranking
SearchCap: Google App Streaming Live, Hreflang Notices & AMP Next Week
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: App Indexing & The New Frontier Of SEO: App Packs & App Store Search Feb 19, 2016 by Emily Grossman In this third and final installment of a series on app […]
iPhone Users, The AdWords App For iOS Has Arrived
Check AdWords campaign performance, change bids and adjust budgets from your phone.
The Google My Business App Gets An Update
Check out the updated Google My Business App for Android -- iOS version coming soon.
Google Mobile Has A New App Search Results User Interface
Check out the fancy new look Google is rolling out for app results in the mobile search results interface.
Bing Ads iOS App Gets An Update, Goes Global & Android App Is On The Way
Latest iOS app is now available globally with more features. Team is looking for Android app pilot testers.
SearchCap: Google+ Pages, App Store Search & Google Maps Trick
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Special Olympics World Games Google Logo Celebrates 47th Year Of Competition Started by Eunice Kennedy Shriver in 1968, the Special Olympics this year will include 7,000 athletes competing in 25 different […]
Apple Updates App Store Search Ranking Algorithm
Did you notice the iOS app store search results have changed? Some have.
Apple iOS 9 Deep Linking Promises Improved App Discoverability Even For Apps Not Installed
Apple introduces Deep Linking in iOS 9 for improved app discovery. Time for standardization amongst Google, Bing, Facebook and now Apple?
SearchCap: Google Panda Losers, Right To Be Forgotten & Google’s 16th Birthday
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: An AdWords Script To Make Exact Match, Well…Exact Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling us that it’s for […]
MapQuest’s New Commute App Helps Optimize Drive Times
MapQuest has introduced a new app for Google Play and iOS: “Commute.” Just as the name suggests, it’s a stand-alone app intended to help drivers manage and optimize their daily driving to and from work. Commute is the third stand-alone mobile app produced by MapQuest. The others are a gas prices app and a travel […]
Bing Rolls Out New Updates For Its iPhone App
Bing has released new updates for its iPhone app, adding a Bing Translator button, as well as including Bing’s image of the day and trending stories to the Today screen. [blockquote cite=”Bing Search Blog”]With this release, we were able to take advantage of the extensibility possible in iOS8 making it easier to extend the reach […]
SearchCap: The Day In Search, March 13, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses Google’s head of search spam, Matt Cutts, announced at Search Marketing Expo that his search team is working […]
SearchCap: The Day In Search, March 11, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search App Gets iOS 7 Design Upgrade & More Yahoo has pushed out a new update to their iOS Yahoo Search app in the Apple App Store. The new update […]
Yahoo Search App Gets iOS 7 Design Upgrade & More
Yahoo has pushed out a new update to their iOS Yahoo Search app in the Apple App Store. The new update is version 3.0 and touts a new minimalistic design to match the iOS 7 design themes. Yahoo said in the release notes: New minimalist design puts the focus on your results so you can […]
Quixey Offering Deeper Search Results Inside Mobile Apps
Quixey, which describes itself as a search engine for apps rather than an alternative app store, has announced deeper “functional search” within apps. Previously, Quixey allowed app discovery by keyword or category, delivering users to the “front door” of relevant apps. Now, Quixey will surface information that “lives inside of apps.” Quixey offers web-based app search […]
Apple’s App Store Search Engine Now Considers Misspellings & Typos
Sarah Perez at TechCrunch reports Apple has updated their App Store search engine to help with misspellings, typos and other “fat-fingered” searching mistakes. Sarah said she has “sources” that have confirmed these “App Store search engine changes went into effect a few weeks ago.” One example I can personally attest to is when someone searches […]
Google Intros Android App For Managing Google Places Listings
Local business owners have a new tool for managing their Google Places For Business Listing. Mike Blumenthal got the scoop on the new Android app that lets SMBs update their business information, post update and photos to their Google+ Local Page, respond to comments on Google+ and more. It also offers very basic analytics data […]
Bing Updates iPhone App With New Homepage Menu, Improved Sharing & More
Bing rolled out an update to its iPhone app late Tuesday night that features a new homepage menu, additional sharing options and improved syncing across platforms. Bing 4.1 for iPhone features a new homepage menu that’s accessible from the bottom of the app display. It offers quicker access to Bing Maps Bing Image Search Bing […]